LinkedIn Playbook: Tactics & Step-by-Step Guide with Shannon Kykendall

LinkedIn is where it’s going to be. If you are going to actively be reaching out to people to find clients, pay for it, upgrade it, get a page subscription. – Shannon Kuykendall

Do you want to enhance your professional presence and effective networking on LinkedIn? If you’re seeking LinkedIn growth strategies, Shannon will be sharing the solution so that you can achieve that result. Get ready to level up your professional presence and networking game on LinkedIn!

My special guest is Shannon Kykendall.

Shannon is the founder of Link HER In, and is a LinkedIn expert specializing in helping female founders in the tech SaaS and cybersecurity industries stand out on the platform. Her tailored LinkedIn content creation and demand generation services provide the perfect solution, whether you prefer a hands-on approach or a done-for-you option. Shannon’s journey, from challenging the status quo as a child to navigating the ups and downs of entrepreneurship, has shaped her into an inspiring figure in the professional networking sphere. With her extensive experience and unique perspective, Shannon is well-equipped to share invaluable insights on leveraging LinkedIn for business growth.

In this episode, you will learn to:

  • Master the art of building genuine relationships on LinkedIn which will transform your networking game and open doors to new opportunities.
  • Understanding financial literacy in entrepreneurship is key to making informed and strategic decisions that drive business growth and sustainability.
  • Leveraging LinkedIn for business growth holds the potential to expand your professional reach, attract clients, and establish thought leadership in your industry.
  • Unveiling personal and business branding strategies will empower you to stand out, build credibility, and leave a lasting impression on your audience.
  • Embracing authenticity and storytelling in marketing can revolutionize the way you connect with your audience, fostering deeper engagement and loyalty.




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