Welcome to the 116th episode of the Give A Heck podcast!

In this episode, we will learn the importance of holding on to our identity from an Emmy award-winning media advisor, Vinnie Potestivo. His journey to finding his place and taking up space is engraved in the way he developed coping mechanisms that turned into superpowers.

-First, he turned to his creativity to get through life’s obstacles; he took them on as creative challenges.

-Second, he grappled with his identity by acknowledging the importance of his name and taking ownership of it. There’s so much more value to extract from Vinnie’s story. So tune in with your host, Dwight Heck, and enjoy listening!


In this episode, you’ll learn about the following:

  • Vinnie’s childhood traumas
  • How he turned to his creativity to get through his obstacles.
  • Vinnie’s story
  • The power that personal brands and business owners have now.
  • Noise in the podcasting world
  • Why are people rediscovering old content?


About Vinnie Potestivo:

Vinnie Potestivo is an industry-leading media and talent innovator widely known for his inclusive and impactful approach to brand building and personal brand development.

With over 25 years of experience, he and his teams have become well-trusted connectors who sell, develop, produce, launch, distribute, and amplify some of the most talked-about original series & talent brands in modern pop culture.

Personal brands Vinnie has helped elevate through the use of original content include Mandy Moore, Ashton Kutcher, Jessica Simpson, Ashlee Simpson, Tyrese Gibson, Lauren Conrad, Diane von Furstenberg, Rob Lowe, Danielle Fishel, Peter Thomas Roth, Kelly Osbourne, Kristin Cavallari, Nasir “Nas” Jones, Molly Sims, Vanessa Lachey, Susie Castillo, Damien Fahey, Quddus, Suchin Pak, Gideon Yago, Will.i.am, Ebro, DJ Clue, LaLa Anthony, Hilary Duff, and Leah McSweeney among others.

Corporate brands VPE: Vinnie Potestivo Entertainment, Inc. (vpetalent.com) has worked closely with include Macy’s, Samsung, Nikon, MLB, Peter Thomas Roth, June Jacobs Spa, Naturally Serious Skin, Kiehl’s, Hope Fragrances, Ciroc, Dow, Lady Foot Locker, AARP, Prudential & Allstate.

You can find Vinnie Potestivo on . . .

LinkedIn:              https://www.linkedin.com/in/vinniepotestivo/

Facebook:            https://www.facebook.com/VPEtalent

Twitter:                 https://twitter.com/vinniepotestivo

TikTok:                 https://www.tiktok.com/@vinniepotestivo?lang=en

Instagram:            https://www.instagram.com/vinniepotestivo/

Pinterest:             https://www.pinterest.com/vinniepotestivo/

Connect with Dwight Heck!

Website: https://giveaheck.com

Instagram: https://www.instagram.com/give.a.heck

Facebook: https://www.facebook.com/dwight.heck

Facebook Group: https://www.facebook.com/groups/Giveaheck

Youtube: https://www.youtube.com/channel/UCF0i

LinkedIn: https://www.linkedin.com/in/dwight-raymond-heck-65a90150/