🎧 Listen and Watch Give A Heck Podcast
Your money mindset was shaped long before you ever earned a paycheque, mostly by watching the people who raised you. In this solo episode, Dwight Heck explains money monsters, why some inherited beliefs are gifts worth keeping, and how to release the ones keeping you stuck.
🎤 Give A Heck Podcast
Real conversations and solo episodes about purpose, financial stewardship, mindset, leadership, and intentional living.
🔍 Episode Overview
Most of us never got a single lesson about money. We picked up our beliefs by watching the people who raised us, and whatever they did, good, bad or ugly, became our normal. In Part 2 of The Purpose Rules: Mindset, Dwight Heck digs into the third reason people stay stuck in quiet desperation: nobody ever taught us the rules.
Dwight goes back to growing up around his family’s farm equipment dealership in Camrose, Alberta, where he watched used trade-in vehicles come and go and learned, without anyone saying a word, that used or refurbished can be the smart choice. He explains money monsters, the beliefs running in the background of every money decision, and why not everything we inherit is a monster. Some of it is a gift worth keeping.
Through composite client stories, Dwight shows how inherited beliefs play out today: Trevor, who has a good job but always feels short because he believes you have to look successful to be successful; Karen, who saves almost everything and feels guilty spending a dollar on herself; and couples who have simply never talked about money.
The episode closes with a simple keep or release exercise and a preview of Part 3, on how to start moving forward without waiting for perfect conditions.
📚 What You Will Learn in This Episode
- Why most of us picked up our money beliefs by watching, not by being taught
- What money monsters are, and why naming one takes away half its power
- Why not every belief you inherited is a problem, and how to spot the ones worth keeping
- How a good job and a new truck every few years kept one composite client feeling broke
- Why inherited beliefs can show up as guilt about spending, not only as overspending
- Five of the most common money beliefs Dwight hears across the table
- A simple keep or release exercise to sort your own money beliefs this week
📵 Chapter Summaries
[00:01:17] The Vehicles in Our Driveway
Growing up around his family’s farm equipment dealership in Camrose, Dwight never got a lesson about money, but he watched used trade-in vehicles come and go, and learned that new is not always the smart choice.
[00:02:54] Part 1 Recap: Quiet Desperation, the Five Signs and Three Reasons
A quick reminder of quiet desperation and the mask, the five signs you might be living it, and the three reasons people stay stuck, including the one this episode digs into: nobody ever taught us the rules.
[00:04:53] Your Past Does Not Deserve Your Eternal Loyalty
The line that closed the first Purpose Rules series becomes the theme of this one: the habits, beliefs and money mistakes we learned along the way do not get to decide our future.
[00:05:21] Money Monsters
The beliefs running in the background of every money decision, and why putting a name to one takes away about half of its power.
[00:06:18] Not Everything You Inherited Is a Monster
Some of what we picked up growing up is a gift. This is not about blaming anyone, but about deciding which beliefs still fit the life you are trying to build.
[00:07:13] What I Picked Up Without Knowing It
Running his own business and raising his kids, Dwight realized how much he had picked up indirectly, and why a few good habits are not the same as knowing the rules of the money game.
[00:08:26] Meet Trevor
A composite client with a good job, a new truck every few years and money that always felt tight, until one simple question revealed the belief behind it.
[00:11:17] Karen, and the Couple Who Never Talked About Money
Inherited beliefs do not only show up as overspending. Karen saves almost everything and feels guilty spending on herself, and some couples simply never talk about money at all.
[00:12:40] The Money Beliefs Dwight Hears Most Often
Money doesn’t grow on trees, we don’t talk about money, you have to look successful to be successful, everybody has a car payment, and treating yourself is selfish.
[00:13:59] Why We Stay Loyal
Questioning the way money worked in your house can feel like criticizing the people who raised you, but choosing a different rule is not the same as judging the person who handed you the old one.
[00:14:32] One First Step: Keep or Release
Write down three money beliefs, where each one came from, and one word beside it: keep or release.
[00:15:37] Recap and What’s Coming in Part 3
A quick recap, and a preview of Part 3 on how to start moving forward without waiting for a perfect plan or perfect timing.
[00:16:36] Working With Dwight
How Dwight helps clients in Alberta and British Columbia with financial products, and coaches people across Canada and around the world through the five stages of The Purpose Rules.
🎯 Key Takeaway
Your past does not deserve your eternal loyalty. Most of your money beliefs were picked up by watching, not chosen. Some are gifts worth keeping, and some are money monsters keeping you stuck. Name them, ask whether each one still serves the life you want today, and keep what serves you while you release the rest.
💬 Continue the Conversation
- Living Paycheck to Paycheck in Quiet Desperation | Dwight Heck
- Part 1 of this series: what quiet desperation looks like, the five signs, and the three reasons people stay stuck.
- The Purpose Rules: The Rules Nobody Taught You | Dwight Heck
- The first Purpose Rules series begins with the same idea this episode builds on: nobody ever taught us the rules of the money game.
- The Purpose Rules: Know Your Numbers | Dwight Heck
- How the goals, budget and net worth steps work, including finding the holes in the boat, as Dwight did with Trevor.
- The Purpose Rules: Build the Safety Net | Dwight Heck
- The series closer where Dwight first said your past does not deserve eternal loyalty.
- How Ben Barbic Rebuilt His Life After Losing Everything Twice
- A guest story of letting go of the past and rebuilding, twice.
🔑 Key Themes Discussed
- Inherited money beliefs
- Money monsters
- Needs versus wants
- Money shame and silence
- Choosing which beliefs to keep
🤝 Connect with Dwight Heck
- 🌐 Give A Heck Website
- 🎤 Podcast Page
- 📺 YouTube Channel
- 🎵 TikTok
- 🐦 Twitter / X
- 🎤 Work With Me / Be a Guest
🎧 Listen and Watch This Episode
- 🎥 Watch on YouTube
- 🍎 Listen on Apple Podcasts
- 🎧 Listen on Spotify
- ❤️ Listen on iHeart Radio
- 📻 Listen on Pocket Casts
- 🎤 Listen on Audible
💭 Final Thoughts
The people who raised you gave you more than you realize, some of it worth keeping for life. But you get to decide what stays. Take ten minutes this week, write down three money beliefs, and mark each one keep or release. That is how you start living life on purpose & not by accident.
📣 Call to Action
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📝 Full Episode Transcript
[00:00:00] Dwight: If you heard the end of our first Purpose Rules series, you’ve heard me say something, I believe with everything in me, your past does not deserve your eternal loyalty. The habits, the beliefs, the money mistakes you’ve learned along the way.
[00:00:19] They don’t get to decide your future unless you let them.
[00:00:24] Welcome to Give A Heck. I am your host, Dwight Heck, and for much of my life, lived my life in quiet desperation wondering how I was going to pay the bills, take vacations, save for retirement, and one day wondering if I would get off the hamster wheel of life and have purpose, a life that most of society lives, which takes us to work, then home, then repeat, and pays us hopefully enough.
[00:00:48] Just to survive the harsh truth that most live with more months than money and have no idea how to live life on purpose, not by accident. This ensures the mass majority are living not just financially broke, however, emotionally and mentally as well. Due to financial pressures and each episode, I will introduce you to thoughts, ideas, and guests that can help you to learn how you too can live life on purpose, not by accident.
[00:01:17] Dwight: Growing up in Camrose, I don’t ever remember my dad sitting me down and giving me a lesson about money. Not once. But I remember the vehicles. For a lot of my childhood, the vehicles we drove were used. Many of them came through the dealership. A farmer would trade in a vehicle toward the cost of a piece of equipment or toward the down payment, and sometimes somebody who owed money would hand over a vehicle to make good on their commitment.
[00:01:56] As a kid, I honestly didn’t care whether a vehicle was new or not. It got us where we needed to go, but without anybody saying a word, I was learning something. You don’t always need new. Used, repurposed or refurbished can be the smart choice whether you are running a business or just running a household.
[00:02:24] And here’s the thing, I didn’t realise I’d pick up that until years later. Nobody taught it to me. I just watched it day in and day out. And that’s what today is about. The money beliefs we never choose, the ones we picked up just by watching. Good day. It’s Dwight Heck with more on The Purpose Rules. No fluff, just what you need to know.
[00:02:54] Welcome to the Give A Heck Podcast and welcome to Part 2 of The Purpose Rules: Mindset. In Part 1, we talked about quiet desperation, not a crisis, not always being broke. An ordinary day repeated until it feels normal with a mask on so nobody sees it. If you missed it, go back and give it a listen because today builds right on top of it.
[00:03:22] We also walk through five signs you might be living it. Here they are again, quickly. One, you avoid looking at your numbers. Two, that Sunday night dread has become part of the week. Three, you live in when, then, always waiting for things to settle down. Four, you spend to feel better and then feel worse. And five, you’ve stopped planning anything fun.
[00:03:52] Then I gave you three reasons people stay stuck in quiet desperation far longer than they should. Let me give you a quick reminder. Number one, it’s familiar even when the hamster wheel is wearing us out, we know how it works. And change feels riskier than staying put. Number two, shame keeps it quiet. We don’t talk about money with our friends, often, not with our spouse.
[00:04:25] So everybody thinks they’re the only one and the mask stays on. And number three, the one we’re digging into today. Nobody ever taught us the rules. Most of us learned about money by watching the people who raised us and whatever they did, good, bad, or ugly, became our normal. So today we’re going to look at what you picked up.
[00:04:53] Where it came from and which of those beliefs actually deserve a place in your life today? If you heard the end of our first Purpose Rules series, you’ve heard me say something, I believe with everything in me, your past does not deserve your eternal loyalty. The habits, the beliefs, the money mistakes you’ve learned along the way.
[00:05:21] They don’t get to decide your future unless you let them. That’s what this whole episode is about. When I sit down with a new client, one of the first things I want to understand is what I call their money monsters. These are the beliefs running in the background of every money decision they make. Most people have never said them out loud.
[00:05:51] Some don’t even know they are there. And here’s what I’ve learned about money monsters. Once you put a name to it, it loses about half of its power because now it isn’t just a way things are, it’s a belief. And a belief can be questioned. But I want to be really clear about something before we go any further.
[00:06:18] Not everything you inherited is a monster. Some of what you picked up growing up is a gift. That lesson from watching those used vehicles come and go, that’s a gift. Same with the needs versus wants. I sought that one by example long before I ever had words for it. And like most kids, I didn’t always agree with it at the time, right?
[00:06:47] But it stuck. So this isn’t about blaming anybody. It isn’t about going back and rewriting your childhood. You can love and honour the people who raised you and still decide that some of the rules you picked up don’t fit the life you’re trying to build. That’s why I say your past doesn’t deserve eternal loyalty.
[00:07:13] Some of it deserves your loyalty. Some of it has earned a permanent place, but not all of it, and not forever, just because it’s familiar. Here’s where it really hit home for me. It wasn’t until I was older running my own business and raising my kids that it dawned on me so many of the things I’d heard and watched growing up were showing up in the way I made decisions, asking whether we really needed new, asking whether something was a need or want.
[00:07:52] Nobody taught me these things. I picked them up indirectly just by being around it, and I’ll be honest with you. Some of those habits served me well, but a few good habits aren’t the same thing as knowing the rules of the money game. You heard in Part 1 what my life looked like for a lot of years. Good habits didn’t keep me out of quiet desperation because nobody had ever shown me the rest of the rules.
[00:08:26] That’s the part I want you to sit with. You can have picked up some really good things and still be missing the pieces nobody handed you. Let me tell you about a client I call Trevor, like John and Sally in our first Purpose Rules series. Trevor is a composite built from a number of people I’ve sat across the table from over the years.
[00:08:53] Trevor is in his forties. He has a good job and makes decent money. He works hard and he’s good at what he does, and every few years like clockwork, there’s a brand new truck in his driveway. The phone gets upgraded the day a new one comes out. When he walks into a room, he looks successful. When Trevor first came to see me, he told me money was tight.
[00:09:23] He couldn’t figure out why, because he was earning more than he ever had. So we did what I do with every client. I asked him to tell me what he thought his budget looked like, and then we went looking for the holes in the boat together. The holes weren’t hard to find. Truck payments, upgrades, things that looked like needs, but when we got honest, they were wants.
[00:09:54] So I asked him a simple question, where did you learn that you need a new truck every few years? He sat there for a minute, and then he told me that when he was growing up, everybody in his town judged a person by what they drove. He’d heard it his whole life. You have to look successful to be successful.
[00:10:20] Nobody ever sat him down and said it as a rule. He just watched. That was his money monster, and once he could see it, everything changed. He didn’t stop caring about his image and he didn’t start driving something that fell apart. He just started choosing on purpose. The next truck was a good used one.
[00:10:46] The phone got upgraded when the old one actually quit, and he freed up a few hundred dollars a month that went straight toward his goals. Same income, same job. The only thing that changed was his belief. Now, if you’re sitting there thinking, that’s not me, I never spend anything, hang on, because inherited beliefs don’t always show up as overspending.
[00:11:17] I’ll call this next client, Karen, also a composite. Karen earns good money. She saves almost all of it, and she feels guilty every time she spends a dollar on herself. She hadn’t taken a real holiday in years. When we dug in, Karen told me she grew up watching her parents go without. They never spent anything on themselves.
[00:11:44] That belief probably protected her family at the time, but it was keeping Karen from enjoying the life she’d worked so hard for. Remember sign number five from Part 1? You’ve stopped planning anything fun. That was Karen. And sometimes the belief isn’t about spending or saving at all. Sometimes it’s silence.
[00:12:13] I’ve sat with couples where one grew up in a house where money was never discussed and the other grew up in a house where money was fought about. So now as a couple, they just avoid it. Our first meeting together was the first real conversation about money they’d ever had. That’s shame keeping it quiet,
[00:12:40] the second reason from Part 1, passed down from one generation to the next. Let me give you a few of the money beliefs I hear most often across the table. See if any of these sound familiar. Money doesn’t grow on trees, usually said with love and usually true, but for some people it turns into a feeling that there will never be enough.
[00:13:07] No matter how much they earn. We don’t talk about money. That one keeps people stuck longer than almost anything else. You have to look successful to be successful. That was Trevor. Everybody has a car payment. When something feels normal, we stop asking whether it’s actually working for us. Treating yourself is selfish.
[00:13:35] That was Karen. None of these are evil. Most of them came from people doing their best with what they knew, but every one of them is worth asking one question about, does this belief still serve the life I want today? So why is it so hard to let go of a belief even when we can see it isn’t working?
[00:13:59] Because it feels like family. Questioning the way money worked in your house can feel like you are criticising the people who raised you like you’re being disloyal. I want you to hear this. Choosing a different rule for your own life is not the same as judging the person who handed you the old one. You can be grateful for what they gave you and still decide you’re going to do some things differently.
[00:14:32] So keep what serves you. Be thankful for where it came from and let go of the rest. So here’s your one thing for this week. In Part 1, I asked you to write down the number you’ve been avoiding. This week, I want you to write down your beliefs. Grab a piece of paper and draw a line down the middle. On the left side, write down three money beliefs you hold, not what you think you should believe, what actually drives your decisions.
[00:15:08] Things like, I always buy new, I never spend on myself. We don’t talk about it. Next to each one, write down where it comes from. A parent, a grandparent, the town you grew up in, something you watched happen. Then on the right side, for each belief, write one word, keep or release. If it serves the life you want today, keep it.
[00:15:37] Be proud of it. It’s a gift. If it’s keeping you stuck, release it. It doesn’t deserve your loyalty anymore. And if you can’t decide on one, that’s okay too. That’s usually a sign it’s worth a conversation. So let’s recap. Most of us never got a lesson about money. We picked up our beliefs by watching. Some of those beliefs are gifts, and some of them are money monsters.
[00:16:06] Naming them takes away half their power and your past doesn’t deserve eternal loyalty. Keep what serves you and release the rest. In Part 3, we’re going to finish this series by talking about getting out, not with a perfect plan and not when the timing is perfect. Because if you’re waiting for perfect conditions, you’ll be waiting a very long time.
[00:16:36] We’ll talk about how to start moving forward with what you’ve got right where you are. Now, if you went through that exercise and found a money monster or two, you don’t have to deal with it on your own. That’s exactly what I do. If you’re in Alberta or British Columbia, I’m licensed to help you with the products side as well.
[00:17:04] Registered Retirement Savings Plans, Tax-Free Savings Accounts, First Home Savings Accounts, life insurance, income protection, and retirement planning. And no matter where you are in Canada or around the world, I can coach you through the five stages of The Purpose Rules: your goals, your budget, your net worth, protection, and your savings rule.
[00:17:37] Go to giveaheck.com/work-with-me and book time to talk, just a real conversation about where you are today and where you want to be. Thank you so much for listening today. If this episode made you think of someone, share it with them, send it to a friend or a family member who might be carrying a belief that isn’t serving them anymore.
[00:18:07] Make sure you subscribe on your favourite podcast platform and YouTube so you don’t miss Part 3. And if you’ve got a minute, please leave a review. It really does help other people find the show. You can find all of our other episodes and the full show notes at giveaheck.com. And remember, it’s never too late to give a heck.
[00:18:37] Thank you for taking time outta your day and listening to Give A Heck. If you find value, I’d appreciate you sharing with your friends and family so they too can learn how to live life on purpose, not by accident. So you do not miss the next episode. Please subscribe on your favourite podcast platform and please also post a review.
[00:18:56] I look forward to reading your comments. This has been Dwight Heck. If you want to check out other podcast episodes or today’s show notes, please check out my website, giveaheck.com, and until next time together, let us all strive to give a heck.

