🎙️ Win Your Next Hour Danny Lehr’s Blueprint for Action and Achievement

🎙️ Win Your Next Hour Danny Lehr’s Blueprint for Action and Achievement

Guest Danny Lehr
Host Dwight Heck
Podcast Give a Heck

🔥 Episode Overview
Are you ready to harness the power of action, belief, and consistency to achieve your goals? In this high-impact episode of Give a Heck, Dwight sits down with Danny Lehr, a speaker, author, and entrepreneur who has mastered the art of turning ambition into achievement.

Danny shares his remarkable journey from childhood mountain hikes with his father to building a multi-million dollar lifestyle brand. His story reveals how early experiences shaped his tenacious mindset and laid the foundation for a life of purpose, grit, and strategic growth.

💡 What You’ll Learn in This Episode
• How childhood challenges built Danny’s resilience and problem-solving skills
• Why consistent action and belief are the backbone of success
• How to break down big goals into manageable steps
• The importance of surrounding yourself with high achievers
• How Danny’s WIN Protocol can help you take control of your time and results

🔄 From Childhood Adventures to Entrepreneurial Success
Discover how Danny
• Developed mental toughness through outdoor adventures and competitive weightlifting
• Translated athletic discipline into business strategy
• Built a thriving brand by identifying a niche in the fitness and lifestyle market

🎯 The WIN Protocol Your Blueprint for Achievement
Danny breaks down his powerful framework for turning goals into reality
• Words – Articulate your goals and build accountability
• Invest – Allocate time, energy, and resources with intention
• Note your progress – Celebrate small wins and track momentum

📌 Summary
Danny Lehr’s journey is a masterclass in turning minutes into milestones. From rugged mountain trails to boardroom strategy, his life reflects the power of intentional living. Despite setbacks and challenges, Danny built a brand that empowers others to take bold action and win their next hour.

In this episode, Danny and Dwight explore how belief, consistency, and strategic planning can transform your personal and professional life. Whether you’re an aspiring entrepreneur, a fitness enthusiast, or someone seeking clarity and momentum, Danny’s story will inspire you to take ownership of your time and give a heck about your goals.

⏱️ Chapter Summary
• 00:00:02 – Danny’s Origin Story Lessons from the Mountains
Danny shares how childhood backpacking trips with his father instilled resilience, problem-solving skills, and the mindset that quitting is not an option.
• 00:31:43 – The Power of Surrounding Yourself with High Achievers
We explore Danny’s experiences rubbing shoulders with Olympians and successful entrepreneurs, and how these interactions shaped his approach to goal setting and achievement.
• 00:58:36 – The WIN Protocol A Framework for Success
Danny breaks down his WIN (Words, Invest, Note your progress) protocol, using a personal cycling challenge to illustrate how anyone can apply these principles to achieve their goals.

🔗 Connect with Danny Lehr

🌐 Website https://dannylehr.com
📘 Facebook https://www.facebook.com/danny.lehr.9
🐦 X / Twitter http://x.com/dannylehr
📸 Instagram https://www.instagram.com/danny_lehr
💼 LinkedIn https://www.linkedin.com/in/dannylehr

🔗 Connect with Dwight Heck
🌐 Website https://giveaheck.com – Live Life On Purpose
📺 YouTube https://www.youtube.com/@giveaheck
📸 Instagram https://www.instagram.com/give.a.heck
🧵 Threads https://www.threads.net/@give.a.heck
🐦 X / Twitter https://twitter.com/give_a_heck
💼 LinkedIn https://www.linkedin.com/in/dwight-heck-65a90150
🎧 Podcast Platforms Available on Apple Podcasts Spotify Podchaser

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UNEDITED TRANSCRIPT:
[00:00:00 – 00:01:46]
I’m your host, Dwight Heck. I’m here to help you live life on purpose and not by accident. Each week we dive into real stories, raw truths and powerful conversations that challenge you to give a heck about your life and the lives of others. Before we dive in, I want to share something personal with you. Over the years, I’ve learned that the biggest breakthroughs do not come from waiting for motivation. They come from movement. Today’s guest lives at Truth. His journey from garage startup to global impact is more than inspiring. It is a masterclass in momentum. This conversation is about cutting to the noise, taking bold action, learning how to win your next hour. Today’s guest is Danny Lear. He is a speaker, author of Win youn Next Hour, co founder of the lifestyle brand Caffeine and Kilos, and a former competitive athlete. He has coached everyone from gym owners to Olympians to build a multi dollar, multi million dollar company. Featured in Forbes and Health magazine. Danny’s mission is clear. He helps people stop overthinking and start executing think. Through his win protocol, speaking engagements and coaching, he empowers others to take control of their time, build momentum and accomplish their biggest dreams one hour at a time. Get ready to explore how to clarify, focus and bold action can change your life. I’d like to welcome you to the show, Danny. Thanks so much for agreeing to come on and share with us some of your life journey.

[00:01:47 – 00:01:50]
Yeah, thanks, Dwight. Excited to be here, man.

[00:01:50 – 00:03:40]
Yeah, me too. Sorry for that word salad there, listeners and people watching on YouTube. All of a sudden I just had an allergy breakout. Everything starts flowing and I’m trying to talk and communicate at the same time. So why is it important to tell you? Because this is real life. I give a heck about everybody. And I figure you ought to know because if you aren’t watching, you’re listening and maybe you hear God sniffle and that wasn’t intention at all, but that’s real life. So, Danny, I appreciate you coming on, brother. I loved our, our opening conversation. And the reason I bring that up to listeners and viewers is, you know what? We are brothers and sisters, Canada, us. Right? We just need to all get along. And whether you like your politicians or don’t like your politicians, like your brothers and sisters across the border, because we all, you know, when we, we get stuck, we bleed. Right? Last time I looked, I didn’t have any alien interactions around me in my country. So you’re all human, I’m human. Let’s just get along. And that’s why my brothers and sisters in the U.S. you’re one of my biggest listening population and I really appreciate it and just wanted to let you know I am here for you no matter what is going on. You have a friendly voice and a base in me. Dwight and the Give a Hack podcast. So I’ll get off my soapbox and we’ll get to Danny now. So, Danny, one of the things I talk to you about is I like to talk to people about their origin story and some of the earliest experience that shaped their mindset around action, discipline and momentum. Things that they may not even realize at this moment. And as they start sharing, they realize, wow, that was impactful on my life. So please share me your origin story, Danny. You know, whatever you feel comfortable with.

[00:03:40 – 00:07:29]
Yeah, that’s great. So it’s funny, it’s something that I never really thought about too much as far as, you know, from my childhood or that type of thing until I started getting interviewed more. As I had some success in business and in the sport of weightlifting, I started getting interviewed and the question that came up was about my childhood and some different things. And since then I realized the big impact it had. And so I’ll share that with you. First is my dad is a mountain man, right? Of sorts, meaning he just, all he wants to do is go backpacking and hiking and, you know, fishing and that type of thing. Now he’s got this truck that he takes in these off road adventures, you know, that type of thing. So when we were kids, it’s just me and my brother, he’s three years older than I am, he was, he would take us on these backpacking trips. And so I was pretty young. I don’t know exactly how old I was, but I mean, I was probably, you know, seven years old or so. My brother then was 10 and he had these backpacks that were, you know, kid sized backpacking backpacks. And every summer we’d go out and we’d do, you know, knock 30 miles off of the John Muir Trail through, through Yosemite. And so, you know, we’d go whatever, you know, five, just five, six miles a day, but for five or six days in a row. And all through Yosemite. And I mean it was an adventure, it was a good time, mostly on trail. Every now and then we’d go on little trips off trail to bushwhacking. But I mean we’d go and we’d see. I remember there was some of the trips where we’d see bears every single night. This was before bear canisters. We had to Hang our food in the trees. At one point he got into this ultra lightweight mode, started reading these books about ultralight backpacking. And so the only, the only pocket knife we would take is little keychain pocket knives. And this was headlamps, you know, existed, but they were bulkier than they are now. Right? We’re talking, this is 35 years ago. And you know, so we would, the only flashlight we would take is a little keychain flashlights, little push button on the back, keychain flashlights, you know, and, you know, we didn’t take tents that, what a waste carrying that extra weight. We would just sleep on a tarp. And then he decided the tarps were too heavy, so you would just take a tent footprint. So just basically a sheet of nylon and we’d sleep on that. And if we had a second one, if it rained, we would just pull that up over our heads and lay there and it was great. Anyway, it’s one of those things where it’s just, that was just a part of my childhood is going on these backpacking trips and everything. And then as my life’s unfolding, you know, questions about, you know, where do you think you learn to keep going even when things get hard and, you know, different things like that. I started reflecting upon that and it’s, it’s absolutely. Was a major cornerstone of the way I, the way I operate in my life. Because I remember lots of times, you know, we’re going up, up this mountain on these switchbacks and I didn’t, I wanted to stop. My legs were tired. I was carrying a, you know, 30 pound pack on my back and I was, you know, 8 years old or whatever and. But you don’t really have an option. Like, you can’t, you can’t just stop. Like, you can’t sleep there in the middle of the trail. And if you’re on these switchbacks going up over this, over this peak, it’s like, no, you got to get up and over the peak and then go down a little bit on the other side. And that’s where we’re going to camp for the night. And the whole, you know, just quitting just really isn’t a choice. Right? Like, we are, you know, whatever, 15 miles from the car and we’re going to, it’s going to take us two more days to get there. And the way to get there is over this mountain. And so we are going, we can stop and take a break. You take a break, you know, no problem. But like, we like what you can’t you can’t. Can’t just. Can’t just quit. Can’t just stop. Anyways, that’s something that’s definitely part of the origin story. I didn’t really think about much until.

[00:07:30 – 00:07:31]
That’s awesome though.

[00:07:31 – 00:07:31]
Question.

[00:07:31 – 00:08:37]
You know, that’s exciting though, because I think about how many people though, they have an extended. They have a journey. So you knew you had to get over the mountain to get back to the vehicle regardless. So you can look at that at any aspect of life. How many people say, ah, I’ll finish tomorrow. On any project or whatever they’re trying to achieve, they can see their goal ahead of them. Right. They can see it there. Yet they take a break and go all continue on tomorrow. Where really most entrepreneurs or people that are, I say, type A personalities that are really driven, what are they going to do? They’re just going to go, no, I’m going to stay up all night, I’m going to finish. How to get there, you get in the zone, right? Yeah, exactly, exactly. My point is, is how many people you can be in the zone and take a break. Like your dad would say, okay, we can take a break, but we still. Nothing’s changed, right? Your break isn’t. Isn’t hours, it’s minutes. And then we’re gone. And that’s the way life should be. Push forward on. And when it’s uncomfortable, that means you’re doing something right.

[00:08:37 – 00:08:53]
And at a certain point it’s going to get dark and we want to be, you know, we want to get there and set up camp before it gets dark. Right. And so there’s definitely some constraints involved with how long your breaks can be and that type of thing as well, Right? Yeah. So that was really interesting experience in childhood.

[00:08:53 – 00:08:54]
That’s awesome.

[00:08:55 – 00:08:57]
That I think about. I reflect on quite a bit.

[00:08:57 – 00:09:30]
Well, my dad did that test too. We go camp and fish. And I grew up in, in Alberta. So we’ve got, we’ve got over. We got more fresh lakes in Alberta than most of the US combined. We have 30,000 fresh lakes in my province. So there’s lots of good fish in here. There’s good hunting. My dad would take me, I’d be tired as a little kid. I wanted to sit down. No, sorry, I’ll give you like two minutes and then we’re gone. Or he’d say, okay, you rest there, I’ll see you up ahead. And he’d keep on going and I’d be like, yeah, I got that burst energy, eh?

[00:09:30 – 00:09:39]
You start hearing these things, right? He Says, what is it? You know, there’s the classic, we’re burning daylight, and then you get into the, you know, to rest is not to conquer. You know, he loves saying that, right?

[00:09:39 – 00:09:40]
Oh, my gosh.

[00:09:41 – 00:09:41]
My.

[00:09:41 – 00:10:05]
My dad, even with his business, a lot of my business things that I do in Acumen is because he was a successful entrepreneur, had lots of staff, had a huge business that was one of the largest in Western Canada. But he didn’t expect anything from you that he didn’t expect from himself. He always led by example. So your dad led by example. I hear that in your conversation with me. And my dad did, too.

[00:10:05 – 00:10:06]
Yeah.

[00:10:06 – 00:10:11]
You know, monkey see that, monkey see, monkey do kind of thing that’s my dad is I’ll do. You do?

[00:10:12 – 00:10:12]
Yep.

[00:10:12 – 00:10:17]
No, I’m not telling you to do something I wouldn’t do, but you’re going to try it first, and I’ll help you.

[00:10:18 – 00:10:18]
Right?

[00:10:18 – 00:10:27]
I want you to experience. I want you to experience this raw and real, not me doing it. And then you help me. You start and I’ll help. Right. You know, to teach growth.

[00:10:27 – 00:11:22]
Yeah, totally. And it’s funny how you said, like, you know, every now and then you’d be like, well, okay, you just go and rest here. I’m gonna go. We got that experience a little bit. You take a skiing. And, you know, we’d go up skiing and he would, you know, we’d start off the day and we’d, you know, on the. Some of the greens and whatever else. Okay, now, you know, on some of those easier blues. And then all of a sudden, we’d be up the top of something that I felt I was. I was not prepared for. And, you know, and I’m like, I don’t, you know, I’m nervous. Don’t really want to go. And I remember he would say, like, well, you can just take your skis off and slide down your butt. Well, of course not. Of course that’s not what you’re going to do. Right. And so he’d say, okay, well, you know what? I’ll just wait here, you know, go ahead and I’ll wait here, and I’ll kind of watch you and everything. Okay, it sounds all right. Let’s do this. You know, let’s make bigger turns and so start going down and get about, you know, whatever, a hundred yards down the trail. And then all of a sudden, he comes flying by.

[00:11:22 – 00:11:23]
Yeehaw.

[00:11:26 – 00:12:24]
Like, well, okay, now. Now I’m just here. Now I’m up here and, you know, if I, you know, I mean, if You, I guess the difference would be if you fall and, you know, he’s still above you, he can kind of help gather your stuff to make it down to you. Right now it’s like, oh, man, now if I fall and end up with a yard sale, I’m going to have to be crawling up this mountain to grab my own, you know, my ski and everything. And. But anyway, that whole thing too is he did a good job of, you know, you do some easier runs, you build some confidence and then, then just put us in way over our heads and, you know, figure it out. But, you know, again, talk about some lessons there, right? Like, hey, you know, sometimes it’s good to. What I’ve challenged myself. Would I have ended up on the top of that run if he didn’t take me up there? Probably not, right? And you know, you, you, you definitely get better by challenging yourself and by, by doing difficult things and, you know, you build some confidence in that way. And, you know, there’s a lot of positive lessons that come out of that. But yeah, it’s funny, that’s.

[00:12:24 – 00:13:08]
Well, the mindset. The mindset is experience there as well. The mindset is fantastic, though, because, you know, so many families today, so many helicopter parents, you know, you know, and, and don’t get me wrong, they existed 30, 40, 50 years ago, but there’s so much more up front and center today because of social media and, and, and I’m not saying you shouldn’t have empathy. I completely agree in empathy. I’m an actual empath myself. But you can use empathy for a tool, good or bad, but doing too much and. Oh, you poor little, poor Danny. It’s okay, Daddy. You don’t have to go down. You, you know, here, you take the lift down on me. Dad’ll meet you down. What does that freaking accomplish?

[00:13:08 – 00:13:10]
What do you teach someone, right? What’s that teach someone?

[00:13:11 – 00:13:11]
Quit.

[00:13:11 – 00:13:12]
Don’t do, don’t try hard things.

[00:13:13 – 00:14:24]
Quit. Yeah. Quitters never win and winners never. Winners never quit. Like I used to. All my kids, I have five kids, they’re all adults now, but same sort of idea, push them, push them. And there was times, especially when I was going through divorce and getting full custody of them over the, over the years, going through all that stuff that I feel, and I’d make decisions that weren’t necessarily the best to push them forward because my own mental state of mind was. It was cloudy, right? It was a cloudy, and it wasn’t with a side of meatballs. But at the end of the day, for those who get reference. I just. At the end of the day, we don’t always make the best choices, but hopefully our parents do enough to give us good, learned behaviors. Not the broken learned behaviors that I deal with on the daily. With people. Yeah, that would be. Hey, Danny, you don’t have to do that, right? Oh, okay. We’ll camp here. We don’t need to get to the other side of the hill. We’ll camp right here. We’ll block the trail. It’s about us. It’s about you, Danny. We’re going to let you control whether we. Where we go. Whereas you had a good, confident leader. No. Over the mountain. We’re camping there. I love it. Right? Yeah. I hope people are understanding what we’re getting we’re laying down here, right?

[00:14:25 – 00:14:26]
Oh, I think so. Yeah, definitely.

[00:14:27 – 00:15:13]
Just give her. Give her, giver, give her. So. So your. Your background as a competitive athlete. Right. And an educator, obviously. When I look back and hear some of your origin now, it ties directly to the. The fact of being competitive and never quitting. You know, your platforms and the things that you utilize today, they’re frameworks that help people stop procrastinating and start executing what is. What led you to that as a young person. Can you look back at your. Your origin and go, I kind of thought, I want to do this. Was there anything that. Or did it just come about when you got older that you wanted to do that? Was there any seeds of greatness that were growing that you currently utilize today that you can look back on?

[00:15:13 – 00:18:27]
So as you mentioned, I. I always. What’s. Okay. So that was my dad. Well, he also. My grandfather was an entrepreneur, ran a business, started an air conditioning company, ran that. My dad was running that when I was a kid. And so you grow up also. And on that side of things. And, you know, sometimes after dinner, there’s something that had to be done and say, hey, I gotta run to the shop and take care of this real quick. You know, you boys want to go? So sometimes my brother and I would go down there and we would just go play with sheet metal and try not to cut off our fingers in the back. And he would be finishing up whatever proposal or contract or whatever it was, you know, and I never thought anything of it really, but some lesson, you know, I realized again later in life that, you know, I grew up with this belief or this knowledge, whatever, that, you know, you don’t have to just work for someone else. You can do your own thing, you can run your own business. Never even thought twice about it, right? Because I grew up, that’s what my dad did. He ran this company that we owned. You know, my grandfather is an entrepreneur and always doing different things. He started that business. He also would, you know, buy a house that was on a double lot and fix up the house, split the lot, build a house on the other half, sell them both, right? Like these types of things. So I grew up kind of seeing, seeing these things, you know, and it never again, I didn’t realize what I was watching or whatever. It was just, you know, just what grandpa’s doing, right? And he. I’d help him with stuff. He had a building and oh, I got a new tenant in this building. I need to go build a wall, you know, on. That’s a Saturday or over the. Or it’s like over the summer. And I was whatever, 10, 12 years old. Hey, Danny, you want to come work with me for the day? You know, I’ll pay you whatever, six bucks an hour. Because it was either me or he was going to go to, you know, labor ready and get a day labor or something, you know, and so I would go and do the stuff with them. But it was. Now I’m so glad that I said yes as often as I did because, you know, again, I kind of saw these things, right? You spend some time with them, you see the way he thinks, you see what he’s doing and it’s like, oh, that’s interesting. It’s a different way to have a job, a different way to make money, a different way to do things, right? It’s not just punching this 9 to 5 clock and, and you know, and having a 401k, right? So that was on one side. On the other side, my mom is maybe the most competitive person that you’ve ever met. You know, I remember growing up playing Yahtzee or whatever and she would just kick our ass, man. And it was, you know, but I’ll tell you this, when you won, you know that you won, there was not any gimmes. There was zero doubt that, that you actually won, you know, that, that game, whatever, right? And so that so really kind of interesting. And you know, my dad obviously helped push us in different ways. And he likes to win with stuff too. But he’s, you know, he’s a good time, nice guy, likes, you know, doing that stuff. And so it’s, you know, this kind of combination of being being raised by a tomboy athlete and then, you know, a mountain man. It’s, you know, you kind of get these same lessons, but from different angles. Right. And so that all kind of loops around to. I just like to compete, you know, I mean, if we’re, we could sit here and if, you know, whatever, you know, if you pull out a, A coin, you say heads or tails, you know, and. Okay, we can. We probably do that for a little while. You know what I mean?

[00:18:28 – 00:18:29]
Yeah, of course.

[00:18:29 – 00:18:51]
Any opportunity to win or compete’s always been interesting to me, and it’s fun and, and it doesn’t mean I’m a natural and good at everything. In fact, I, in general, I think that my, I’m a mediocre athlete, but I just am stubborn enough and competitive enough to, to, to find a way to win and.

[00:18:51 – 00:18:54]
Missed a word. You missed tenacity. You’re tenacious, brother.

[00:18:54 – 00:19:10]
Yeah, perhaps. And so it’s, you know, unfortunately, most of the sports that I’ve excelled at are ones that you really have the best chance if you’re just willing to hurt more than the other people. Right. And highly technical.

[00:19:10 – 00:19:10]
Also.

[00:19:10 – 00:19:47]
Also highly technical, which goes with the same thing. Like, you just have to be okay at being, at always being bad. Right. Because you can always just get a little bit better with a little bit better technique. Right. And so it’s examples. So most of my success in athletics were in Olympic style weightlifting where you, you know, we would train nine sessions a week, you know, heavy squats nine times a week. And when you’re talking about the snatch, where the bar goes, the barbell goes from the ground straight to overhead. You know, if you, if the bar starts off, you know, a quarter of an inch too far forward, then you’re going to miss the lift.

[00:19:47 – 00:19:48]
Right.

[00:19:48 – 00:20:16]
And so there are these tiny, tiny little technical details that if you do them all just right, then it makes a huge difference. Right. Um, but it’s very difficult and it’s very difficult to do them all just right. And so there’s the physical side of things where you have to get stronger. You have to be able to lift, be strong enough to lift the heavy weights, but you also have to be technically proficient. So you have to be able to lift the really heavy weights and do it very precisely.

[00:20:16 – 00:20:17]
Right.

[00:20:17 – 00:21:13]
And so even when you. Getting strong takes a lot, takes time, and you are. It’s a. Getting strong as a practice and failing when you’re trying to get as strong as possible as quickly as possible because you just have to be constantly seeing, you know, trying to add one more kilo to the bar and one after another after another. So there’s more fails than success in the end um, and then, same thing with the lifts, because they’re so technical, is the only way to know whether or not you can lift a heavier bar is to do it. And the only way to do it is probably by missing it a handful of times at least before you get there. Right. And prior to that, my. My best sport when I was a. When I was a youth, when in high school and everything was wrestling. And it’s a very similar type thing. It’s. It hurts. And to get good, you just have. You. You have to be okay with things hurting. And it’s the.

[00:21:13 – 00:21:14]
The.

[00:21:14 – 00:21:59]
It gets to be high at the. The better you get, the more technical you have to be. And, you know, so it’s the same very similar type things. And now one of my favorite hobbies is indoor rock climbing. And it’s. Again, it’s the exact same thing. Like, yes, you have to get stronger in different ways, but technical. If you put your foot facing this way or if you just, like, twist it, you know, 10 degrees, then all of a sudden, you can now do this thing that you couldn’t do before. And so I’ve just found this curse. You could say, blessing into curse. Whatever. The things I’ve tended to excel at are things that take time, are physically demanding, but also highly technical. I always thought, man, if I could just run faster and catch a ball better, that’d be a lot easier. But this is. But this is where I’m at, you know?

[00:22:00 – 00:23:08]
Oh, I love it, though. Like, you went through. You unpack a little bit of that. You know, all of it was fantastic that you just shared. The thing that made me smile the most was you talked about having to go, okay, got to build this wall. I got to do this. It’s a Saturday. Same with me. My dad was big, successful business person. Okay, no, you’re not taking the summers off. You’re coming to work. Yeah. I’ll give you a couple days off, but, you know, all I have to give you is a. A roof over your head, food, and love. The rest is all up to you. I don’t care. You got to come out and work. But then he talked about being competitive. It’s the exact opposite. My mom was the one. If we played cards, she’d let us win. We play Yahtzee. She let us. My dad was like, you want to play crib? You want to play? You want to play? Like, you love card games? You want to play this? Okay, I’ll help you. So I hate if. For those that know what crib is, you’re counting your points, he count mine, he’d count his. He’d move to. And I’d still be trying to figure it out. Ego. I’ll help you, but I’m not going to help you win. Right? This is what you chose. I’ll teach you how to count it. I’ll teach you what the process is it. But along the way, I’m going to kick your ass.

[00:23:09 – 00:23:10]
That’s it, Right?

[00:23:10 – 00:23:16]
So if I won against my dad in any game, it would be like, yeah, because I knew it was an honest win.

[00:23:17 – 00:23:22]
And you know you won, right? And then you’re like, oh, that felt good, right? Even at.

[00:23:22 – 00:23:34]
Even at 84. If he’s playing with his great grandkids, let’s say he’s playing Uno or something like that. He don’t care. Oh, I got the better hand. I got the. I. I just. I put in an effort. I thought, why.

[00:23:37 – 00:23:46]
Some people would argue that that’s actually the most kind thing you could do and that letting them win is actually cruel because you’re not teaching them anything. Right? And let’s give you.

[00:23:46 – 00:24:42]
Let’s give you a trophy for coming eight in eighth place. What the TF is that like? You know, my kids growing up and they started giving these, oh, here’s your award for being last or whatever, right? You’d have first, second, third, then, oh, here’s your participation award. What are you telling those kids? You got to get a pat on the back for being average and mediocre. Guess what? Maybe you need to take that little step that, you know, Danny talks about. Maybe you need to. Can you handle the pain more than a person beside you? Like, yes, obviously you got to teach us age appropriate, but people quit. Quit helicoptering your kids. Quit pampering so much and let them learn that life is a series of failures. But their success is if you tolerate the failure and learn from it, move forward, like you were mentioning, right? So I really appreciated your story. There’s so much we could unpack. But thank you for sharing that. That was great.

[00:24:42 – 00:26:40]
Well, and one thing is, it doesn’t mean that you can’t ever. Doesn’t mean you can’t ever celebrate the process. You know, a great example, gymnastics, right? Like, my kids are in gymnastics. And they. I started them when they were really little, like 18 months old. And they love it. And once a week, right? It’s like they’re not doing competitive every day, three hours a day, they’re just doing, hey, once a week, go in there. It’s so good for them. But the thing is that every year they get a trophy, but it’s a, hey, one year trophy, a two year trophy. Like they’ve been doing it for this time. However, you also, but you don’t promote up. It’s just like, hey, you stuck with us for another year. Good job for coming in for a year. Here’s a, you know, like participation trophy of sorts. However you all. They also test them three times a year to see what level they’re at. Right. And you don’t advance up to the next level unless you can do the skills from the previous level. And so that’s an interesting one because you kind of get both sides on one hand. It’s like, hey, here’s a trophy for being here for another year. Which motivates the kids to want to stay with it and keep showing up. And just by, you know, a byproduct of showing up every single week, they are getting better at their skills. And then as they pass the next skill check off, they can move up to the next level. Right. But it’s funny, the kids are more excited about moving up a level, but they don’t get anything with like physical, like they pass their skills check off, they get a high five and people clap. And then they’re in the harder class and they’re more excited about promoting to the next class up than they are about the annual trophies. Right. But my point is there’s something to be said for, hey, like, way to stick with it. Glad you’re here. But that doesn’t mean that you promote automatically. Right. And that’s exactly it. Right. That’s, that’s the difference between, you know, a participation award and encouragement. You know what I mean?

[00:26:40 – 00:28:54]
Oh, I do, Danny. I do, Danny. This, this, you know what a higher power. I believe in God. Whatever people believe on that are watching or listening put us together because about a week ago I went to my grandkids, my one daughter, because I have four daughters and a son. My, My grandkids are in Brazilian jiu jitsu. Yep. And they were having their belt part, like where they get recognized. And there’s probably should have been 100 kids, let’s say maybe there were 70 that showed up because kids knew they weren’t going to get a belt, so their parents figured it wasn’t worth bringing them. What do you, what do you, what message are you sending your kids? Yes, there was people sitting on that map that got up and they get recognized and people clap. And like Angelina, my granddaughter, she, she was so excited, Right. She went to Sit back down. But she sat in the. And there’s like four rows and little kids in her group. She’s only. Right, she’s only going to be. She just turned six. She sat down. And then guy goes, two people later got awards. And he realized, hey, Angelina, you get to sit in the row up now, please move. Right? Recognition. There was friends of hers that are still in the row behind. You could see they were sad and upset. Well, guess what? That’s life. Angelina maybe put in more effort. Probably did and got a belt. Three of my grandkids all got belts, but there was friends of theirs that didn’t. You know what I thought was the most powerful. Let me finish this down. It was my. My daughter said to me, you know what? I don’t think Cadence should have got a belt because she goes to all their classes. She takes them to all they go. They go like, they go six days a week. They can go in as many drop in classes. She takes them at least four times a week after school. Right. And at the end of the day, I thought that was amazing that my daughter could look at her son and go, most of you going, oh, yay. They got that. And she’s going, you know what? I had to. I told Kaden, I don’t think you should be getting a belt. This is. Well, that’s going to be kind of. No. She says, I was just being honest with him. He needed to fix this, this, this. Yeah, right. And the teacher may be seen something that I didn’t see, but I want them to know, like, you work hard to get that. You don’t just get given it.

[00:28:54 – 00:29:05]
Well, totally. And like you’re saying too, it’s like, maybe the other kids weren’t working as hard or whatever. Or you know what? Here’s another thing. Maybe they were and they’re just not as good and they need to work harder to accomplish the same thing.

[00:29:05 – 00:29:06]
I agree. Well, that’s.

[00:29:06 – 00:30:35]
That’s also. That’s the way the world works, man. Like, that’s how it goes. I mean, the same thing in any subject, right? Like, you know, maybe physically, but you know what? Maybe if there’s a art thing, maybe that other kid, you know, if they. If I practice for an hour and you practice for an hour, you might be a hell of a lot better drawing than me. Well, that doesn’t mean that I should just quit because I’m not as good. That just means that it does. Might take me a little longer. I might need to put in two hours to get the same output that you get an hour, right? And so maybe we’re working just as hard, but maybe I just need to work a little bit harder because I don’t have the experience or the background in that particular area. And that’s okay too, right? But again, just like you’re saying, you know, them going and watching someone else promote and them not promoting, that’s part of the deal. You need something. Hey, something’s got to change. You know, it’s funny. So I have a gym. That’s one things I do. And we have one of the coaches there, one time he was telling people, hey, the goal is the ball needs to get this high. If that’s not happening for you, something needs to change. Maybe you need to change the weight of the ball. Maybe you need to change your expectations. Maybe you need to change your effort. Maybe that’s maybe the only. Maybe you see. Like, maybe you just need to try harder, you know? And it was funny, but I was, I kind of chuckled and I’m like, dude, he’s totally right. You know, you can change a lot of things. Maybe you get a lighter ball. Maybe you, you know, you, you aim for a different goal. Or maybe you just need to change your effort. Maybe that’s what needs to change, you.

[00:30:35 – 00:31:56]
Know, I love it. I do know it’s, you know, again, I think it was destined for us to be lately, a lot of the guests I have on are just, we just connect. There’s so much commonalities. There can be age difference, like, these are your kids. I’m talking about grandkids, but it doesn’t matter in today’s day and age. Don’t let your kids, your grandkids or whatever, don’t let even the adults around you be little, little bees, right? Just at the end of the day, suck it up. Those kids that didn’t show up for that ceremony, those families, I, I, I don’t know the stats on it. Those, those kids aren’t going to last in that sport. They’re not going to last in Jiu Jitsu. They’re not. They’re the same parents that aren’t bringing their kids to the tournaments. My kids, my grandkids have been to a few tournaments this year, and we’re talking, there’s some really good kids and there’s been terminate tournaments where they’ve got a lot of trophies and other ones where they got skunked and they’re going, oh, we just, I just got silver, grandpa. I got bronze or okay. Good for you, though, for showing up. You showed up you tried. You, you attempted it. Now what are you going to do differently to get to the next level? Well, that kid beat my butt twice in the last two tournaments. Grandpa. My one grandson says this is. So what are you going to, what do you. Yeah, what are you going to do about it? Have you, have you talked to your coach about that person? Maybe there’s something you can learn or maybe you’re not listening.

[00:31:57 – 00:32:32]
Well, I mean, here’s the thing too, is, it’s something I’ve really come around to later is, is, you know, the truth is, and this kind of, again, this something just recently that I’ve, I’ve really embraced a little bit more is the, the truth is the final result, right? Whether you win or whether you lost it, it’s actually not up to you. Like, you don’t have control over that specifically because there’s so many factors. You don’t have control over. You don’t have control over your opponent. You have no idea how good this kid is. That kid, maybe he’s been doing it since, you know, since birth, essentially. Maybe he started at 18 months old.

[00:32:32 – 00:32:32]
Yeah.

[00:32:33 – 00:34:42]
Maybe his dad is a black belt and they roll every night in the garage. Yeah, no idea. You don’t know how good this kid is. You also have no control over the referee and that doesn’t mean the rest doing anything, you know, shady. But maybe he missed something, maybe he missed a call. That happens, you know, you don’t have any control over the environment. Maybe it’s really hot in there this day. You don’t have control over, you know, necessarily always your health and sickness. Maybe you got a bug and you’re a little under the weather that day. Maybe didn’t sleep that well the night before. Whatever’s going on, there’s so many things you don’t have any control over, right? So. But there are things that you do have control over. And so really what it’s all about is if you take, take ownership of the things you have control over, then you’re going to be in the position to win if it is all possible, right? And so the only thing you have control over is your effort, your preparation. Right. And your attitude. And that’s it. That’s the only thing you got, man. You’ve got your, your preparation, your attitude and your effort. And if you did everything you can to prepare and if you have a positive attitude and if your effort is there and you’re putting out and trying as hard as you can, that’s all you can do. And the end result of Winning or losing or whatever, that it’s not up to you. It’s not up to you, right? But if you take care of those three areas, then if there was any chance that you were going to win, you’re going to. Right? And so, like, that’s the thing is, like, I try to keep in mind and I try to help with. And I’m helping coach my daughter’s soccer team right now. And it’s like talking to these kids. We got some girls on this team. They’re like great soccer players. They’re really good soccer players. And we’ve been just basically mopping the floor with most teams who play. And. And this one team beats us, right? And you know, and it’s easy to. To get down and like, ah, man, whatever. It’s like, well, the truth is, we absolutely can beat that team. And also, to be clear, that doesn’t mean that when you lose, you don’t care. I think you should still care that you. That you lost or that you won. However, you know, it. It shouldn’t necessarily ruin your day and you shouldn’t shift blame elsewhere or whatever. It’s like, okay, take a look in the mirror. What could I have done differently? Right?

[00:34:42 – 00:34:42]
Right.

[00:34:42 – 00:35:21]
Where was my effort maybe lacking? Where was my preparation lacking? Where’s Matt? You know, it’s like, these are the things. And so, like, we lose that game that day, I’m mowing the lawn, and it’s like, all right, you know, I’m going through here, this cathartic experience. And I was like, what? Oh, oh, man, we could have done as a coach, you know, we always look. Then first I’m like, well, oh, we could have done these things differently. This thing differently. We didn’t really prepare the team to play very well before the game. There’s some different things going on. And then we show up to practice on Monday and say, hey, here are the things that I noticed that. That, like, we could have done better as a coaching staff. Now you girls tell me, what do you think could have gone differently? Right? And it’s that reflection. So it’s not. It’s not a.

[00:35:21 – 00:35:22]
But reflection.

[00:35:24 – 00:36:18]
Loss. You only have control over those three factors. You’re not shirking off responsibility for the losses. You’re just understanding that, like, you can’t let losing ruin the rest of your day or the rest of your weekend or whatever, because in the end, like, what the outcome was the outcome, and these are the contributing factors. And you can fix these things or you can’t, or you say, no, honestly, I feel like we prepared the best we could. I put forth 100% effort. I could not have tried harder. And like, you know, and I kept it a positive attitude. I didn’t get down to myself and let that affect my effort in every ways. And if that’s the case, then like, what do you have to be upset about anyway? You’re right. And so that’s this. It’s this interesting, you know, thing. As I get older, you kind of realize more and more. I mean, I want to win every single time, but it’s sometimes it’s just not. It’s not an option. Right.

[00:36:18 – 00:37:50]
I do know and you know, and sorry for interrupting when I said those words, but reflection is something that we all lack. And how do we teach our young people to reflect? So you took responsibility. People listening are watching. Daddy took responsibility. The coaching staff said, hey, we may be lacked in this. What do you guys think? It’s called open conversation. Quit treating young people like they have no say or intelligence too. When you or even your co workers, people of the same age, people that are younger than you, learn to articulate your thoughts and say, hey team, we lost this game. Hey work team, we lost this sale. This is what I see happened. This is where I lacked in responsibility as your leader. What did you do wrong or what could you have done better? Not necessarily wrong, negative connotation. What could you have done better to help along the process? Again, wordsmithing is so important when we’re dealing with young people and even people at our same age, because we could be critical thinkers well above their thought process even though they’re the same age. Age does not, is not conducive of wisdom and being able to understand what we’re talking about. So back to the side note of wordsmithing. Make sure you talk to people at the appropriate level that they’re at and take some responsibility. I always tell this. I call this a relationship bank. I use it with my grandkids. My kids put in enough into the relationship bank so that you have the right to take a withdrawal.

[00:37:51 – 00:37:51]
Yep.

[00:37:52 – 00:38:45]
Right. Never forget that. I don’t care. Even when I’m dealing with my, you know, my little grandson, who my youngest grandson is going to turn three here right away, Memphis. I look at him and I have little conversations with him and he kind of looks at me, but it’s age appropriate. But yet at the end of the day, you know, it’s a different conversation than I’m having with my 13 year old grandson or my 20 year old grandson. But I Reflect. And I take responsibility. And I always make sure I’m putting in, putting in, putting in until that one time that papa or the dad or their brother, friend, coworker, boss can extract now, because they’re going to take it better because they know that you’re not always just. If everything that comes out of a coach’s mouth, whether you’re a parent coach or you’re a worker coach or a boss coach, if everything comes out of it, it’s negative, they’re never going to be able to reflect on anything but negativity.

[00:38:46 – 00:38:50]
So every night when we’re putting the kids to bed, we ask two questions.

[00:38:50 – 00:38:51]
Oh, sweet.

[00:38:51 – 00:39:41]
So we say, what was your favorite part of the day? And then the other question is, if you could do the day all over again, what would you have done differently? And, you know, because it started with when I was like, oh, what’s your favorite part of the day? And then what was your least favorite part of the day? I said, okay, let’s not bad. I like that there’s, you know, best. But, you know, instead of what was least favorite part of the day, let’s. Let’s go with if you could do the day over, what would you do differently? Because then you’re teaching them to have, you know, to take responsibility for the day, right? And, you know, maybe something didn’t go well and maybe you couldn’t have done anything different in that regards, but maybe you could have, right? And so, and it doesn’t always have to be a bad thing, maybe something good happened, but if I could do the day over again, I would have done something differently and made it even better, right? And so it’s the same, like, talk about the wordsmithing, and I think that’s really important, right? And so, yeah, what was your favorite part of the day and what would you do different if you could?

[00:39:41 – 00:42:28]
I love it. That’s awesome, brother. Like, it’s nice for people listening to the Give a Heck podcast. Different strokes, different folks, different ages, different countries, different personalities in some ways. But at the end of the day, always trying to elevate the next leaders of our future, right? Not just of the US not just of California, Canada, Alberta, Edmonton, where I live. It’s creating a mindset of people that are critical thinkers. That is amazing that you do something so simple but yet so profound. Listen to that again, people. Simple but profound. Getting your children to understand that it’s impossible. Like, I coach now. I have not. This is seven years I haven’t had a bad day because it’s all about mindset. I wish I would have known that when I was younger I had a dad in the I love my dad, don’t get me wrong, but I had a dad that did similar things like you, but he was a workaholic entrepreneur, never around to do that. But thank goodness we I hear this from a younger generation doing this to their children because I am quite a bit older than you may not realize that. But right at the end of the day, we can have commonality. We can, we can share that fact that you’re having that conversation with your kids and now I can share that with others. So thank you. Because when I talk to my clients that have young families and they’re struggling, I can say, you know what? Listen to this podcast. My friend Danny has such a great, profound way that he looks at life and helping his family climb and him climb. I think it might help you. I don’t try sharing your information because it’s third party. Yeah, that’s why I like my show. I do utilize as a tool for helping people. So thank you for sharing that. We’re going to get going on or we’re going to get through all the great stuff. I want to ask you about one of the things I wanted to talk to you about writing. Writing a book. And you used the word just recently. Cathartic. I was smiling when you said that too. I love the terminology. Most people don’t get it, so we often talk on the show about writing being cathartic. I know when I wrote my own book, it was very cathartic. Five and a half months. I put stuff in, it would go up to the editor, it would come back. It was very emotional. Sometimes I’d go, I’d read what I wrote and you think you’d know it when you’re writing it. But it didn’t really sink in and impact until the editor come back and hey, read this chapter again. I started reading my chapters out loud and sometimes I’d be kicking myself in the pants going, what? You still have this weakness? And other times I was patting myself in the back going, jeez, I’ve never given myself acknowledgment for that. So it was a very cathartic process until the book released. And then I get all the, you know, accolades and people that liked it. What was it like for you writing your book? Was it a cathartic process?

[00:42:29 – 00:42:38]
Yeah, it was a challenging process. I It’s funny, I if you’d asked me 10 years ago, I’d probably tell you that I’M I would never write a book, right? Not something I was.

[00:42:38 – 00:42:39]
I was. Me too.

[00:42:40 – 00:49:17]
Um, and then I just kind of. What happened is at one point I. I realized that if I was a better writer, that that would help me in business. It’d be good for me, right? And so I said, okay, I need. I’m going to practice writing a little bit more. And so before doing that, I said, okay, well, I’m gonna. I’m gonna do a little bit of learning here. And so I. And I. I did. I did well in school, whatever. But still, I never really loved. I wasn’t. Didn’t love English, didn’t love writing anyway. And so I got a bunch of books that were about the process of writing, that were from fiction. There are fictional authors primarily, they wrote books about writing because you get a book that. Just about writing, like a textbook style or something like that, it’s not as entertaining and whatever. But if you start reading books by people that have had success in writing, then I feel like the lessons in there are different a little bit. So, example is, you know, Stephen King has a book called On Writing, where the first half of it is autobiographical and the second half is, hey, I’ve had some success writing books. Here’s some things I’ve learned about the writing process. There’s a book called Bird by Bird by Anne Lamont. Same thing. She’s a author, successful author, wrote a book about her process in writing. Ray Bradbury has a book called Zen and the Art of Writing or whatever. And so, you know, you start reading these. E.B. white, you know, Charlotte’s Web, he has a book about writing. So I just collected all these nonfiction books by fiction authors, and I read them all back to back over the course of a couple months. And then I started doing homework. And so what I would do is I had, at that time we had at Caffeine and Kilos, which is my E commerce company, we sell coffee and apparel in the fitness space. We had a customer service representative for us who, her parents were both English professors, and she has actually had ghost written a couple books. And so what I would do is I would write, start writing a weekly email. And so just to practice, I was like, I want to practice. I need to get better writing. I need practice. So I would write an essay, essentially, and then I would send it to her to grade my paper. And so then she’d read it and then we’d meet up that week. She sent it back to me with notes, we’d meet up and she would basically Help me if she’d grade my paper, fix my mistakes. And we did that every week. I did that every week for about a year. And over the process, you started off. And again, I didn’t know I was going to specifically write a book during this. I just knew I wanted to get better at writing. I thought it would help me in business and life and whatever. So started off, you know, mostly, you know, little grammatical errors and that type of stuff. Right. Oh, actually here. That should be an em dash, not a comma and things like that. And then what happened is, over the course of 10 to 20 weeks, it turned into bigger picture stuff. You know, there weren’t as many of the grammatical errors, and it was more of, you know, the flow of things and vision and explanation and, you know, thematic type adjustments. Right. And so that was. That was great. I just basically got. And then I have a friend, good friend of mine, and he’s published a couple books, and he’s an English teacher, and every now and then I’d send one to him, but I. You know, that’s what he does for a living. He’s in English, so I didn’t want to, like, overburden with my stuff. So every week I’d send them to this girl. And then about once every, you know, six to eight weeks, I’d send one off to my buddy who’s again, published a few books as an English teacher. And like, all right, let me get your take on this. You know, and so then he would get back basically the same thing. Hey, Jeff, we grade this. And he. And he would. He would do it for me and help me out with it a little bit. And then I was doing this, having a good time with it, and then that’s when 2020 Covid stuff happened. All of a sudden, priorities had to shift. This fun little project of writing a weekly email just turned out to not be a priority in my life. And instead, it was trying to keep business running. And so I kind of abandoned that little weekly email project for a while. And then when things leveled out a little bit, had a little more time. You know, it’s like I realized how much I missed the. The writing. I missed that process. I missed, you know, once a week sitting down writing this. You know, it was every Wednesday morning, I’d sit down, I’d write it. Wednesday morning, I’d email it to Mariel. She would read it. We’d meet on Thursday and talk about it, and then I’d email it out Friday morning. Right. And I did that every week. And I realized how much I missed that process. And again, like you mentioned, the cathartic nature of it. Right. I didn’t think about at the time, but I didn’t even realize how much I was enjoying it really until, until I, until I didn’t do it for six months or a year, you know. And so that’s what kind of led me then into, okay, what’s the next thing? And I knew that I wanted to do more speaking. I’d done a few public speaking things and they, they went really well. I really enjoyed it. It’s something I’m, I’m good at. I enjoy doing. I like helping people, all that. And so I thought, well, you know what, the way to get this message out and help more people and just kind of again, scratch my own itch a little bit too is to write this book that I had all the pieces to. And so that’s when I decided to take that on. And it was, it was interesting. I worked the publisher the entire time. I would write 800. Well, I, sorry. I had to write 2500 words a week. And so I wrote 800 words a day. Monday, Tuesday, Wednesday. Sent him off to the editor. We met on Friday mornings at 6am I was in my garage on a, on a call because the rest of the house is sleeping. And we talk about that, you know, that section for that week and then, you know, rinse, repeat the next week all the way until you hit the end of the book a couple of hundred pages later. Right. And so that, that was my experience. And then from there, then it got shipped off to, you know, another editor which looked at more thematic type things, then from there into the copywriting stages and everything through that. But it was, I work really well with deadlines and accountability. And so for me, the, you know, meeting with an editor every Friday morning, I was, I am not going to sit down and explain to somebody that I have done. I have no further progress than the previous week when we sat down. Right. And so it’s just that little more motivation to, to keep going. And some mornings those 800 words would, would take, you know, an hour or less. Some mornings those 800 words would take, you know, two to three hours. It just depended on, on the day. But I would every, I wouldn’t stop until I got to that spot because I knew I needed to have 2500 done by the end of the week. Right. So that’s, that was, that was my experience.

[00:49:18 – 00:52:37]
That’s awesome though. But you know, I mentioned it before and I said the Word. Most people don’t realize that tenacity is a superpower. Dude, you are oozing tenacity from right from your origin all the way to where you are now. Whether that tenacity was fueled by your father and you’re hiking over the mountains or whatever the case may be, or, or your mom playing and making. You have to earn it right? Who knows what all those little aspects, which one specifically grew you into the amazing person that you are today. That book though, that clarification of whether or not, you know, going from one person to another and you missing that is what really keyed me. Because the consistency of doing it, writing a book, if you’re that person that tells me I’ve been working on it for three years and I haven’t touched it in months, you’re statistically not ever going to finish it. You need to do something that I wrote down here. I wrote down the theme for you. I wrote down the word tenacity. I wrote it down a couple times because I really do think you’re a tenacious person. Tenacity is not bad, people. It’s a good thing. It’s never giving up. It’s understanding that today may have been had some failure moments. It didn’t make your day a failure. And can you learn from them so that the next day you. Because you reflected all back to our message here, reflection and looking at it. You also do something that I’m catching all the time. You have ABCs. You take action and you work on it. You increase your belief and you’re consistent. A, B, C, I don’t care what it is in life, you take action, you increase your belief, you are consistent, you will always win in life. I’m not talking money, I’m talking just satisfaction, belief. You teach that to your children, you know, like you’ve been working with. You learn stuff from your dad and your evolution of the hamster wheel doesn’t exist. Your evolution of transferring positive, actionable steps to your children that were trained from you, from your parents. That is the evolution we want in society. Growing our children up, leaving the mistakes behind, taking the good we learned from our parents. Not saying that it was mistakes necessarily. Life lessons evolving, continuing to grow. Not very many people your age do what you do with your children or where you’re with your business. So I just wanted to bring that up. People, the little things that I see as a coach myself for 23 years and the things that I hear, action, belief, consistency, be tenacious, never give up, realize, enjoy the journey of all of it. And if you have a bad moment, reflect on it. If you can’t deal with that bad moment yourself, reach out to your friends. You must have somebody. You can say, hey, I have a friend that’s going to listen. A friend that’s gonna listen and give advice, or a friend that’s, you know, gonna kick. I have people in my. What is the person that’s best for me to communicate with? I need to get kicked in the ass, right? I’m stuck on this thought process. I’m stuck on what I want to do. Maybe they’re gonna see the forest for the trees. Anyway, I digress. I just, I’m just, I’m impressed with you is what I’m getting at. Thank you very much for sharing. You’re welcome.

[00:52:37 – 00:54:29]
Yeah. You know, it’s funny when you’re talking there too, one thing, you know, talking about the belief and everything and the consistency. So in, you know, actually in the book when, when your next hour win is an acronym, right? W I N. And the W stands for words. And it comes exactly where you’re right saying, right. There is a lot of times people have this, oh, I want to do this thing, but they’re not taking the action. But they’re also not telling anybody, right? They’re just kind of in their own mind, they’re, oh, I want to do this thing. Well, it’s like, well, that’s the first step. You want to do something, you gotta start telling people, right? Because, and there’s, there’s, there’s, you know, couple reasons why, you know, one of those things is there’s an accountability piece, right? You tell someone you want to do something, next time you see them, they’re going to ask you how it’s going. And if, you know people are going to be asking you about this thing, you’re probably going to start working on it. Just like I didn’t want to show up in front of my editor and have zero progress done on the book. You know, you’re not going to want to be constantly telling people in your life that you quit because it got hard, you know, and the other thing is belief. So I have a good friend of mine, he’s one of my teammates, one of my weightlifting teammates, Wes kits. He’s a two time Olympian and he competed in the Olympics in 2020 Tokyo and again just last year in Paris. And I remember when I was writing the book, I was thinking about this and how telling people what you’re going to do is scary sometimes, right? And so I thought man, what’s the scariest thing, man, Honestly telling people your goal is to win a gold medal in the Olympics? I mean, shit, like, what’s harder than that? You know, not a lot of things in life are going to be more challenging, you know? And so I called Wes and I said, hey, you remember when you’re training for the Olympics, when you first decided that that was your goal, that you first decided that’s what you really want to take on? Were you scared to tell people, you know, and. Because I don’t know, maybe he’s. Maybe Olympians are just built different, right? Maybe. Maybe he’d be like, nah, man, it was, uh. But he didn’t.

[00:54:30 – 00:54:30]
He said.

[00:54:31 – 00:56:19]
I remember what he said. He said, well, actually, I was terrified, you know, said. But pretty soon I realized that if I can’t bring myself to say it out loud, how can I really believe it myself? And it’s like, man, there’s so much truth to that, because if you don’t really believe it yourself, you’re never going to accomplish it. You’re never going to put in the time it takes. You’re never going to put in the effort it takes. When things get hard, you think you’re going to keep pushing when things get hard. If you don’t believe that it’s actually possible to accomplish the end goal, of course not. Right. And so that’s. So it’s one of the reasons why it’s so important to tell people what you’re up to is because the more you say it out loud, the more you believe it yourself. And that belief that you can actually accomplish it is what’s going to drive you to continue taking action. And that belief you can accomplish it is going to be a part of that consistency, you know, your ABCs. Action, belief, consistency. You know, it’s. It’s funny. The belief is at the center of it for a reason. You know, the action. Without the belief, the action’s not going to. The action’s not going to happen very many times, and you’re never going to be consistent. And that’s part of the reasons why it’s so important to. To use your words and tell people you know what you’re going to do. Just like you mentioned, hey, I got a friend where if I finding something to give me a little kick in the ass, I know who I’m going to call. Right? Using your words, tell them where you’re struggling. And the other thing is, the third part of that word situation is people want to help and people you do. People have no. You have no idea, like what connections you have in your life. And, you know, it’s like you just got to start. Start telling people what your goals are, what you’re trying to do. They’re going to hold you accountable. You’re going to believe yourself. And also they might help you out. You might tell someone you’re working on some goal, you know, I want to write a book. And they might say, well, shit, my brother actually is a works for a publisher.

[00:56:19 – 00:56:27]
Let me collaboration because you might be able to help you out, open your mouth and remove all doubt. It could be both good and bad, right?

[00:56:28 – 00:56:28]
Yeah.

[00:56:28 – 00:56:41]
Don’t ask. Like I told my kids their whole lives, you don’t. You know, the worst you can get is a no. But guess what? Every time you get a no, it’s one step closer to your yes. So it’s how you think of things. Right?

[00:56:41 – 00:56:42]
So 100%.

[00:56:42 – 00:58:04]
Put yourself out there, man. Like, I tell people what I’m doing and. And I watch body language. I don’t know about you. I’m a student of human behavior. And I can tell when somebody is like, that’s kind of interesting. You’re like, really? Are you kidding me? You know, like that. That kind of attitude and that stinky behavior. You start learning from people where you can share who’s going to be excited, who’s going to be jealous, yet still excited, and who that jealousy. You might be the driver for them to get out of that seat. Sure, sure. If you don’t share, you don’t know. Yeah. Are you looking for your tribe? Are you looking for being that, oh, he’s such a great person or she’s such a great person? They’re always. They always, you know, mix in with us so perfectly. You know what? Stir up the boat a little bit. Get the waves going. All right. You need to share things. But, yeah, that’s. I love that. So with your book win your next hour, when you decided to write that book, was there anybody that was truly influential? Like, you talked about all these people, you talked to this friend, you send this out, and you had somebody edit and stuff. Was there somebody that was truly influential in your life that made you decide to actually take that action and get that book going?

[00:58:05 – 00:58:07]
Well, it wasn’t one person. It was a group of people.

[00:58:08 – 00:58:08]
Okay.

[00:58:08 – 01:02:19]
And so that’s really the origin story of the book is. So I knew, like I said, I knew I wanted to be a better writer. So I’d started writing these little essays, emailing them out, and I was having a Good time. Well then I just kind of realized over time that I’ve had these experiences that a lot of people haven’t had. So through competing in weightlifting at a national level, I was training on this team where, you know, when I started on that team, two of my teammates were national champions and they were going off to compete in the Pan Am Games, competing at World championships. And I’m sharing a bar with these guys. I’m, you know, working out with them, you know, all the time. And so you start doing that. So I start traveling around the country competing in weightlifting at the same time. Caffeine and kilos. Again, my coffee company was took off, right. Kind of out of nowhere, shot off. And so I’m traveling around the country doing events for that. And through that, I basically spent about 10 years or so or more traveling around the country spending time with ultra high achievers. Meaning, you know, I mentioned my buddy west, the two time Olympian. Well, I mean, he’s not the only one that we were, we helped sponsor this athlete, Morgan King, she’s a good friend of mine. She was actually an Olympian in 2016, also in weightlifting. We met this guy, Alexei Trachte, who was a 2012 gold medalist in the Olympics out of the Ukraine, and his coach, Sergei Putsov. And so through caffeine and kilos, there’s this event, big event, and we rent a house for our employees because we had all these people down there working the booth. And so we had some other people that were down there needed a place to stay, come stay with us. And so what it turned into is, you know, I spent a couple weeks, you know, living in the same house as an Olympic gold medalist and his coach and who’s also in that house is this guy, Kevin Oaks from, he’s from New York, but he’s a world record holder in powerlifting. And then he’s also in this house. Right. And so you just. I just kind of spent again about 10 years just surrounded by these people and those are all athletics. But it’s not just that. There’s also my buddy Noah Kagan, who Noah started with, you know, nothing on his own, but he had experiences. He was the 30th employee to ever work at Facebook. Right. Worked directly for a while, then that, you know, had a falling out there, moved on to some other stuff. Well, now his companies that he started from scratch do about a hundred million dollars to annual revenue. Right. There’s this guy, Bedros Coolian, who I spoke at his event. He’s a friend of mine. He same Thing he started from nothing. He was a immigrant and parents immigrated and they were so poor. He tells a story about he got lice and they couldn’t afford the lice shampoos. They use gasoline and his hair to kill this, right? And he goes from that childhood not speaking a word of English, when he first moved to America. Now his company, he does $200 million in annual revenue, right? And so you just spend these time. Spend. Start spending time around these people who are ultra high achievers in the business world, in athletics and all these different areas. And you start to realize that they all kind of think the same way. They all kind of say the same things. They’ll. And you know, and they have all these commonalities and one, they’re all just people. They’re just like me and you. The difference is they think about things just a little bit differently. They maybe say things just a little bit differently. They maybe do things just a little bit differently. But it’s nothing crazy. They’re not, they’re not aliens. They’re just regular people who have that tenacity you’re talking about and do these different things. So I realized, man, you know, I’ve. I’ve been had. I’ve had the opportunity, been blessed, whatever you want to say, to spend all this time around these people. And I learned so much from them all. A lot of people don’t have that. A lot of people don’t have those experiences. You know, I think most people you talk to on the street, they’ve probably never, you know, met an Olympian, let alone spent a couple weeks, you know, with a gold medalist and his coach. Right? They’ve probably, you know, they maybe don’t know anyone or don’t have the conversation about, you know, success in business. You know, I have a friend who sold a company for $1.6 billion. Right.

[01:02:19 – 01:02:20]
Wow.

[01:02:20 – 01:03:13]
And so just spending time around these people, I just, I picked up on some stuff. And so that’s really what, what drive me to write Winner next hours. I thought, man, I’ve learned so much, had all these opportunities, met all these people, heard their stories, learned kind of what makes them tick, how this goes. And the truth is, anyone can do this stuff. It’s not, you know, anyone, you know, if your goal is to lose 40 pounds or hike the Appalachian Trail or, or just start a little side hustle, right? You can do all those things, right? And it’s not this, you know, if only. It’s like, no, anyone could do these things. If you just follow these simple steps and so that’s what drove me to write Winner next hour. And that’s really what the book’s all about, is it’s not this, you know, up in the clouds theory. It’s a blueprint. It’s a blueprint that’s actionable, that anyone can do. Follow these steps, and you can accomplish whatever you’re trying to do.

[01:03:13 – 01:04:21]
Awesome. Speaking of the steps, let’s get into the Wynn Protocol and talk some more about that. Share what you feel comfortable with, you know. Yeah, like, I love our conversation. The flow of everything. Like, I’m going through here, and I’ve got all these questions for those watching they know Give Back podcast. And I’m going through. And I’m going, okay, we talked about that. I need to bring that up because that’s what a good conversation is. It covers. Right. The flow is natural. It just flows from one thing to the next. So I really appreciate all you’re sharing. You’re very articulate, which is really nice to communicate with somebody. Don’t get. Don’t get me wrong, other guests are great, too, but some people are just better at storytelling and presenting an idea. Right. And a natural flow. So thank you for that. So if you could go through the Wind Protocol and, you know, you talked. So some of the framework of the Wind Protocol obviously came from all these people, all these associations, and all these things you learn from billionaires to. The list goes on. So just talk about that framework of how you developed a little bit more specific than meeting those people and what the framework is and how it can make a difference.

[01:04:21 – 01:04:27]
Sure. So the framework we win. Right. Is the acronym. So we talked about words.

[01:04:27 – 01:04:27]
Right.

[01:04:28 – 01:04:55]
Well, the next. So you know, you gotta tell people what you’re up to. And by. Just by the action of telling people what you’re up to, some people are gonna be able to help you. Some. And then by saying it out loud, you’re gonna bolster your self belief, and then people are gonna hold you accountable. Right. The next step is I, which stands for invest. Right. And so you can invest. It doesn’t always have to be. Everyone thinks of money, and that definitely is a motivating factor. But so you can invest money. You can also invest your time, you can invest your effort.

[01:04:56 – 01:04:56]
Right.

[01:04:56 – 01:07:00]
You can invest in relationships. Right. It’s like you talked about the relationship bank. I had a. I had a business coach for a while that would talk about the favor bank. Right. Like you’re used to just do. Just do things for people to be nice all the time. If you got an Opportunity to do something for somebody, do it right, don’t do it because you’re looking for something back in the end. But just the more, the more you help other people out, you know, karma, it all comes around, right? So you can invest in the favor bank. And then the last one is N, which stands for note your progress. And that’s about the idea of the gap in the gain. If you’re, if you’re always thinking about the gap, how, where you are and where you want to go, then that’s discouraging. But if you look at where you are and where you started and how much progress you’ve made, that’s encouraging, that’s motivating. And so put all these things in perspective is I, you know, I’ve talked about my athletic background quite a bit. You know, the sports I was best at being, you know, weightlifting, where the, you know, a snatch or a clean and jerk, you know, the. It takes whatever, less than five seconds in. In total effort on those things. Well, I have a friend here that I know from the climbing gym, and he was talking about. He was gone, and he said, oh, yeah, I did this bike ride, or he’s a cyclist bike ride around Tahoe. So that sounds fun. I’d love to do that. You know, Lake Tahoe’s cup, like a dozen times. It’s like 73 miles. And I thought, man, that’d be fun on a bike. And he’s like, oh, you could do it. Oh, okay. Well, that’s kind of all, you know. I told him. So I use my words. I said, hey, I want to do this. He said, you could do it. I said, okay, will you kind of help me a little bit? Like, give me a little bit of guidance? You know, I’ve never done this before, and he’s done it a handful of times, so, yeah, of course. All right, sounds good. So I didn’t want to just go buy, talk about investing. I don’t want to buy a road bike brand new, because these things are expensive, man. Right. Thousands of dollars and for a beginner’s setup. So what I did is I went on Facebook, Marketplace, and I found a used one, like a 2008, you know, kind of upper level, entry level, upper entry level bike. Right. Upper level for the recreational cyclist.

[01:07:00 – 01:07:01]
Right.

[01:07:01 – 01:12:16]
And so I, I buy this thing for 150 bucks, and it needs some work, to say the least. So I start, I decide that I’m going to buy it, I’m going to do all the work myself. I’m not going to take it to a shop and pay for it. I’m going to learn. I’m going to learn about it because one will be fun. It’ll be fun to kind of learn. You know, I could change a tire, but I don’t know how to change, you know, the cables and the derailleurs and, you know, the shifting derailleurs and the. The actual shifting levers on the bike and like all this other type of stuff. And so I said, okay, so here we go. And so once a month, I would buy the next part that need to be replaced, and I’d watch a YouTube video about it, and then I would open up ChatGPT on voice mode because my hands all greasy, and I would do it now change the. The derailleurs that shift it, and then I would write it that weekend. Okay, well, that’s much better. But then, you know, oh, it’s not shifting into this one gear. And then, oh, that’s because the shift levers are blown out on one side. So then the next month out. And so, you know, 40. The pieces themselves aren’t that expensive. It’s, you know, it’s the labor and that type of stuff. So one piece at a time, $40 at a time, I’d buy a new. Buy a new set of shift levers, and then I would. That. Then I’d replace them that next weekend. And so once a month, over the course of six to eight months, I just kind of slowly, you know, methodically, it’s kind of like worked on this bike and got it fixed up. And so. So there we go. There’s my invest, right? So I use my words. I told them what I want to do. Also, when I looked at this bike I wanted to get, I actually sent the listing to a couple of friends that I knew that had road bikes. Hey, what do you think about this one? Think this one’s the right size for me, you think? Whatever. And so now I have three or four people that all know that I want to do this ride and that are helping me select the bike. So I get the bike, I invest my time, and not really that much money, but more time and energy and effort to get this thing fixed up. And now I got to get ready for the ride. And so I find a local group that does a fundraiser for the Leukemia Society. Find this local group turns out to be the biggest fundraising group for the entire ride. And they’re half an hour from where I live. So I start training with them. And so they do this training program for it. They start off week one, it’s only 10 full 10 mile ride. And then week two, you go 18. Week three, you’re on 26. Week four and they, you know, get you set up and over the course of three months you’re ready to take on this ride, which is 73 miles around Lake Tahoe. And Lake Tahoe is at elevation, sits at 6,500ft, air is a little thin, there’s about 5,000ft, 4,800ft of climbing throughout the ride. And so they prepare you for that. And so I hooked up with this local community and then that turned into again more investing time because you, you got, you go and do these rides. Well, it’s not like I’m leaving for my house. We’re going either from their shop that’s 30 miles away, or sometimes it’d be an hour, you know, up towards these specific mountains where we wanted to ride. And so it was Saturday morning, took all morning. You know, I’d leave at my house at six or seven in the morning. I’d get home at, you know, one in the afternoon after these 40 to 60 mile training rides. And so over the, then it comes time for the actual ride and you’re starting off and you know, you got, you’re on the hook for 73 miles. You know, you’re kind of tired or first of all, it takes, you know, 5 to 10 miles to get kind of warmed up. Then you go on these first hills. Well, if the entire time you’re in that ride, if you’re going, okay, now only 72 miles to go, 71 miles to go. That’s discouraging. That’s a, that’s like a long ways to go still. You’re gonna be on this thing for five hours, you know. However, as you’re going along, you look at how far you’ve gone. Oh, there’s the next aid station. 12 miles. Oh, we’re already 12 miles in. Awesome. I can do that again. I can do another, I can do another 12 miles, right? And you get to the next aid station, stop there, refill your water bottles, you know, have some snacks and you go, there we go. Now I’ve, Now I’ve gone 24 miles, you know, or 25 miles. Okay, sounds good. It’s only another 10 miles. The next aid station, I can do that. And you note your progress throughout the ride. And it’s funny, all this happened after I had written the book and I didn’t even realize that I was following my own program until again, I was doing an interview A couple months ago, and we were talking about it and about the ride and everything. And that’s exactly it. And so that’s just the reason why I share that example of the fundraiser and the bike ride is because it’s an example of something that someone could accomplish that’s not necessarily starting a business or making a million dollars or whatever. It’s, hey, I want to do this bike ride around Lake Tahoe. I was not. I’m not a cyclist at that time. I don’t have any experience on a bike other than my beach cruiser, which my wife and I ride to the wine bar, you know, and so it was, hey, I. I use my words. I told people what I wanted to do. They helped guide me to what. What bike to fix up. I invested my time and energy fixing this bike up and training. And then I noted my progress along the way. As we’re doing the training rides, I knew it was coming up. And then on the ride itself, I was noting my progress instead of looking at that gap for where I needed to go. And so really as that. So that’s. That’s the steps. That’s the basic framework, the blueprint that. That anyone can follow regardless what your goal is.

[01:12:17 – 01:13:25]
Well, really, at the end of the day, it’s simplistic, but yet it’s also very impactful. Right? It doesn’t have to be people over complicate everything. Right? Just like I teach people the difference between using fear as. As a demotivator or using the fear as a motivator. And it’s all how you look at it. And I said, well, you know, you hear for years, all these books I read, fear, you know, false evidence appearing real. No, for me, fear stands for face everything and rise. Every time I feel fearful, face it and face everything and rise. What am I doing? Am I doing the uncomfortable? Well, then your book tells you your words, invest, you note, you go and work with people, you communicate. You found out about this charity, you did the bike stuff. And having that realization a couple months ago that it tied into your book is, it doesn’t matter. These moments, these epiphanies that we have, they happen for a reason, right? They happen to continue to motivate us. Because I guarantee when those two click together, that motivated you even more.

[01:13:26 – 01:14:22]
Well, it’s funny, it’s, you know, not to, you know, sound like a toot my own horn or whatever. It’s not really about that. It’s more just an example to encourage people that you can do these things. When I was writing the Book the editor. It was funny. This editor that I worked with, you know, meeting with him every week, it was funny. At one point he said, you know, I gotta tell you, it’s been really. He actually said it’s been motivating watching you practice what you preach. You know, I’m reading, I’m reading what you’re writing every week. And you’re writing about, you know, how to accomplish these things and how to be consistent and, you know, using your words and whatever. And he’s like. And then like, here you are every Friday, like clockwork, when we sit down to our meeting. You’ve turned in another 2500 words every single week. Haven’t missed yet. Right. And, you know, and it’s that thing, and that was, that was actually one of the more fun parts is like hearing that, you know, it’s like, well, I, I feel like that’s like, that’s true. Like, I’m not just making this up.

[01:14:22 – 01:14:24]
Like this, but isn’t that like all.

[01:14:24 – 01:14:53]
Based on what I’ve seen in others and from my personal experience? You know, so this is just how I operate. But I operate this way because I’ve learned from failures, I’ve learned from successes. I’ve seen others do these things and have success. I’ve had these conversations with these people. And so anyway, it’s, it’s, as I look back, I find more and more that the times where I’ve accomplished something, it almost always relates to this exact blueprint and framework. Right. It’s. It’s repeatable and it works.

[01:14:54 – 01:15:45]
Yeah. And. And one of the themes I hear throughout that too, you make a promise to yourself, you keep it. Because one of the worst things we can do is we make promises. And our brain is a giant computer. It doesn’t know the difference between a truth and a lie unless it gives. You give it the inputs. So if you give it inputs that you’re, you’re a quitter, you’re giving it inputs that aren’t positive and nurturing, you’re going to be stuck where you’re stuck. And that, that is just the way it is. We’re going to move on here because we’re running to getting to the end of the show. We’re going to have to have another, another conversation because there’s things I have missed. Let’s talk a little bit about your caffeine and Kilos brand. So the brand itself, you said, is online. It was. You developed it more so to deal with people in the fitness world, correct?

[01:15:45 – 01:17:31]
Yeah. So basically tell us about it. Yeah, yeah. Started off, we just want to host an event. We wanted to get the best weightlifters in the country to come out and lift, compete against each other and for a cash prize or really we just want to get them out and compete. So how are we going to do that? Well, there’s not a lot of money in weightlifting and especially in 2013, there was really not any. And so it’s. Okay, well let’s, let’s get a cash prize. So friend of mine said, okay, well I can get a sponsor for that. Okay, well we need a venue. And so we went, looked at some venues and then you got to put down deposit for that. So. Okay, well let’s host a competition, a fitness competition during the day and then we have this invite only weightlifting meet in the evening. And, and that’s what really launched the whole brand. And you know, really it’s all about is just supporting weightlifting and supporting athletes. Right. And just promoting. The main thing is promoting the healthy, active lifestyle. And so that’s what caffeine and keel is all about. And so everyone that we know that works out drinks coffee. Caffeine is the number one proven or tested and proven ergogenic aid. And so it all, that’s where it all ties together. And so also on the apparel side of things, a lot of apparel in the fitness industry, especially back 10 years ago, you know, it was like there’s things you wear in the gym and then things you wear not in the gym. And so our, our apparels, you can wear it in the gym, but also looks good comfortable outside. Right. And so it’s really, the truth is it’s really like a streetwear brand. The designs are more like just a, you know, street wear stuff, but it’s all related to fitness and things you can wear in the gym or you can wear out to lunch or to your niece’s birthday party. And it’s all good. So I love that. That’s caffeine in kilos, man. It’s been, it’s been a wild ride. We started in 2013, but it’s been a blast. Been a lot of fun.

[01:17:31 – 01:17:58]
Well, it sounds awesome though. You started out with a small idea that’s morphed into identity, right? An identity of a community that now utilizes, you know, you look at, even I know it’s not the same comparison, but you look at a company like Lululemon started out with something small and look where they are today. And I can’t imagine where your ears will continue to evolve, especially when people are Looking for community, right?

[01:17:58 – 01:17:59]
That’s it.

[01:17:59 – 01:18:26]
So if you’re focusing on a community, the work where is on that, the coffee, the beverage and stuff that you. Caffeine is good. I like caffeine, but that’s just me. So we’re going to get to the end of the show. Last question I’m going to ask you, Danny, if you had to give our, and leave our listeners with one piece of encouragement, something from your own life, proving it is always worth giving a heck and never giving up, what would that be?

[01:18:27 – 01:19:37]
I think I’ll just tell people to make sure that you know what you want, right? Make sure you know what you want. And then once you do, once you do know what you want, then just, just go, go get it. Stick with it, Stick to it. Right? Don’t quit. It’s okay. You know, if you most likely are not going to accomplish it on your, on your first try or it may not be easy, and that’s fine. You know, if, if things are always easy, then, you know, anyone would be doing. Anyone would be doing, right? So be, be clear on what you really want because your, your, your day, your daily life, your daily actions are leading you to your future. And so you can either know what you want that future to be and pursue that, or you’re going to accidentally stumble into what your future is. And so I would encourage you to, you know, take control of your life, think about what you really want and make sure their daily actions are leading you towards what you really want. What you don’t want is to be 10 years down the road and find yourself in a situation where you’re not happy and realize that it is in fact your own actions that led you there. Right.

[01:19:37 – 01:20:14]
What a great message. I appreciate that. So before we close, listeners, people watching, remember your time is valuable, your actions matter, and your next hour can change everything. Whether you take one step or leap forward. Give a heck, give it boldly. Momentum builds confidence and your courage sets the pace. Pick one thing you have been putting off. Apply Danny’s win protocol. Win your next hour and let that hour change your light. So I appreciate you being on Danny. Is there any last final comments you’d like to make before I wrap up the show?

[01:20:14 – 01:20:52]
Sure. If anyone wants to learn more, you can go to winyournexthour.com and it has links to buy the books on Amazon, Thrift Books, Barnes and Noble, anywhere you buy books, Kindle, there’s an audible, so anything like that, go grab it. And then also if anyone has an event and you’re looking for a speaker, you have an event or a business and you think that it could help out your leadership team or or the conference, convention, whatever. Reach out. I’d love to hear from you. Danny Lear.com Lear is Lehr, but yeah, I’m currently booking speaking for 2026 so if anyone has an event coming up, I’d love to come help you out.

[01:20:52 – 01:22:15]
Fantastic. For those new to the Give a Heck podcast go to give a hack.com go to the podcast at the top. You will go in and you will see a picture of Danny and you will see all his links, everything he’s talked about. I’ll make sure his social links the and you’ll find detailed unedited show notes in regards to the transcript part of me and it is a great place for you to go and find, you know, information on Danny and quick links so you don’t have to pull over to the side of the road to write anything down that he just said. Anyway, I appreciate you being on Danny. Thanks so much. So this has been Danny Lear. He is a builder of systems, a master of momentum, and a powerful voice for those ready to stop waiting and start winning. If this conversation moved you, share it with someone who needs a kickstart. Their past does not need to define them. Their next hour does. If this episode resonated, please subscribe to the podcast. Subscribe on YouTube if you prefer to watch, leave a review a rating in your favorite app. Like comment and share on social media, every review shared helps amplify voices like Danny’s and reminds others that clarity is possible and action is waiting. Until next time, Remember, it is never too late to give a heck.