Crayola & Listening, How Do They Tie Together with Peter Christian

Welcome to the 77th episode of the Give A Heck Podcast!

Join Dwight Heck and his guest, Peter Christian, as they share about how listening can open different avenues to your career or business.

Peter worked for Crayola and shares the different experiences that they had to look for solutions, that caused them to have to put an effort in trying to understand how the times are changing for their primary market which is children.

He shares how to identify the good, the bad, and the ugly in the business in order to be able to properly navigate your business into a better stream.

An episode filled with business advice with years of experience to back it up from Peter so be sure to stay tuned!

In this episode, you’ll learn about:

  • Why results take time and effort
  • Finding what’s different from what customers currently consume
  • Understanding that the wants and needs of consumers change
  • Communicating the issue and come up with the accurate solution
  • Encourage asking questions in order to understand, not undermine
  • And much more!

About Peter Christian:

Peter Christian knows why businesses and managers at all levels succeed. He uses that knowledge, working closely to assist them in increasing their success and achieving their goals. Peter was a founding partner and president at Enterprise Systems Partners Inc. (espi), a prominent business consulting company in Pennsylvania’s Lehigh Valley. In that time, he worked with more than 300 clients throughout the United States and Europe.


The companies he has worked with have realized millions of dollars in cost reductions and profit improvements while adding and retaining thousands of jobs. These improvements have helped reduce managerial and business problems and led to more successful companies, managers, and leaders. Most importantly, it assists managers in addressing things that bother them and making the changes and improvements necessary to reduce their stress. They develop better leadership skills and become more confident in dealing with problems, issues, and their career directions.


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