Dr. Noah St. John on Clearing Head Trash & Crushing Mental Blocks
Are you struggling to break through your income ceiling despite working hard and attending countless seminars?
In this eye-opening episode, I sit down with Dr. Noah St. John, known worldwide as the “Father of Afformations” ( with an “o”—to distinguish his approach from traditional affirmations).
He found that classic affirmations like “I am confident” or “I am wealthy” often triggered resistance in the subconscious mind. If you don’t believe the statement, your brain basically replies, “Yeah, right.”
So instead, he developed Afformations, which are empowering questions that assume the positive outcome is already true.
For example:
- Instead of: “I am confident,”
- You’d ask: “Why am I so confident?”
This subtle shift turns your brain into a kind of internal search engine, prompting it to look for reasons the statement could be true. He believes this method bypasses internal resistance and rewires limiting beliefs more effectively.
So no—he doesn’t call them affirmations. He calls them Afformations, and he sees them as a breakthrough in personal development. Want to try crafting a few together? Noah would be happy to help.
Noah shares his remarkable journey from contemplating suicide to becoming a sought-after expert on personal development and financial success.
Key Takeaways:
- The true power of system-driven success versus personality-driven success
- How to identify and eliminate the head trash holding you back
- Strategies for achieving rapid growth in your business and personal life
- The importance of surrounding yourself with the right people for success
Unlocking Your Seven-Figure Potential
Noah introduces his latest book, “The Seven Figure Expert,” and explains how it can guide you to a life of greater impact, influence, and financial freedom. Learn how to:
- Set clear, achievable goals and overcome self-sabotaging thoughts
- Leverage your unique strengths to create a thriving business
- Balance ambition with relaxation for optimal well-being and success
Real-World Success Stories
Discover how Noah’s clients have achieved remarkable results, including:
- Tripling an investment in just two weeks
- Growing a company from 7 to 8 figures in 18 months
- Finally taking a dream 7-week vacation after 20 years of hard work
This conversation is packed with actionable advice for entrepreneurs, business owners, and anyone looking to break free from their current limitations. Whether you’re just starting out or seeking to scale your existing success, you’ll find valuable insights to help you on your journey.
Don’t miss this opportunity to learn from Noah’s wealth of experience and start giving a heck about your personal and professional growth.
Tune in now and take the first step towards eliminating your head trash and unlocking your true potential!
Connect with Dr. Noah St. John:
Website: https://noahstjohn.com/v
Instagram: https://www.instagram.com/noahstjohn
Facebook: https://www.facebook.com/noahstjohn
LinkedIn: https://www.linkedin.com/in/noahstjohn/
TikTok: https://www.tiktok.com/@noahstjohn.com?lang=en
X: https://x.com/noahstjohn
Connect with Dwight Heck:
Website: https://giveaheck.com (Free Book Offer)
Instagram: https://www.instagram.com/give.a.heck
Facebook: https://www.facebook.com/dwight.heck
Facebook Group: https://www.facebook.com/groups/Giveaheck
YouTube: https://www.youtube.com/@giveaheck
LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/
TikTok: https://www.tiktok.com/@giveaheck
X: https://x.com/give_a_heck
Chapter Summaries(Full Unedited Transcript follow):
00:00:02
Introduction to Dr. Noah St. John: Mental Health Coach and Author
Dr. Noah St. John, known as the “father of affirmations,” is introduced as a mental health coach who has helped clients achieve remarkable success. His journey from poverty to becoming a renowned expert in personal development is highlighted, setting the stage for an insightful conversation.
00:03:22
Noah’s Origin Story: From Poverty to Purpose
Noah shares his background growing up poor in a wealthy community, which sparked his desire for success. He immersed himself in self-help literature but struggled to find success. After contemplating suicide, he discovered the missing piece in traditional success literature, leading to his life’s work.
00:11:13
The Power of Dance and Entrepreneurship
Noah discusses how his experience as a ballet dancer prepared him for entrepreneurship. He emphasizes the importance of perseverance and learning from failure, noting that 8 out of 10 of his ventures failed. This resilience is crucial for entrepreneurial success.
00:15:21
System-Driven Success vs. Personality-Driven Success
Noah explains his approach of system-driven success, contrasting it with personality-driven success common among gurus. He emphasizes the importance of creating a “seven-figure lifestyle business” that balances money, meaning, and freedom. Noah shares client success stories to illustrate his method’s effectiveness.
00:22:19
The Seven Figure Expert: Noah’s Latest Book
Noah introduces his new book, “The Seven Figure Expert,” which distills his coaching expertise into a guide for achieving financial freedom and impact. He offers listeners a free copy and shares a client success story to demonstrate the potential ROI of implementing his strategies.
00:29:55
The Power Habits System and Head Trash
Noah delves into his Power Habits System, focusing on the unconscious habits of successful people. He explains the concept of “head trash” – limiting beliefs that keep people stuck. Noah emphasizes the importance of addressing these internal barriers to achieve significant growth.
00:40:12
The Impact of Associations on Success
Noah discusses the importance of surrounding oneself with the right people, referencing the idea that we are the average of the five people we spend the most time with. He explains how his coaching programs help clients uplevel their relationships and support systems.
00:46:27
Taking Action Towards Your Goals
Noah provides actionable advice for listeners: identify your goals, recognize your self-talk about achieving them, and take daily action to overcome excuses. He emphasizes the importance of prioritization and offers resources for further guidance, including his book and coaching programs.
Full Unedited Transcript
[00:00:02 – 00:01:42]
Good day and welcome to give a hack on today’s show, I welcome Dr. Noah St. John. Noah is a known worldwide as the father of affirmations and the mental health coach to the stars. He worked with Hollywood celebrities, eight figure company CEOs, professional athletes, top executives and elite entrepreneurs, helping them achieve more in 12 weeks than they did in the past 12 months. All while reclaiming their time and freedom. But what many people don’t know is that Noah’s journey wasn’t always glamorous at this. At his lowest point, he was broke, depressed and even contemplated suicide. It was during that dark period that he uncovered what he now calls head trash. The subconscious mental blocks preventing people from achieving their potential. His mission, to eliminate not enoughness from the world and help others step into success without stress or overwhelm. Noah’s expertise has been recognized across a thousand plus media outlets including ABC, NBC, CBS, Fox, the Hallmark Channel, Entrepreneur, that Jenny McCarthy show, selling power and Success magazine. And now he’s back with his latest book, the Seven Figure Expert, your ultimate guide to a life of more impact, influence and financial freedom. Sharing his proven formula to help entrepreneurs scale success without burnout. Noah, welcome to the show and thanks so much for agreeing to come on and share with us some of your life journey.
[00:01:43 – 00:01:45]
Great to be here, Dwight. I’m looking forward to it.
[00:01:45 – 00:03:20]
Oh, I am too. As well. As we talked about before, I hit record after researching you for a couple hours yesterday and going through all the great things that you’ve done. Congratulations. Right? You’re, you’re, you’re a new friend to me. I’m just meeting you now, but boy, I could sure sense I had a sense of pride looking at your stuff and I was proud of your accomplishments because to do all that, you’ve had to invest a lot of time, right? You’ve had to have a lot of no’s, you’ve had to add a lot of rejections. And you’re the type of person I love interviewing because you have a superpower. I have as well. And what’s that superpower? Tenacity. Most people don’t realize being tenacious is a superpower. It’s that never die attitude that never give up attitude, that, that perseverance where you can just knock down that negativity and, and you can get back up. Sometimes it might take a day, might take a week. Because every circumstance is different, you know, unique, like our fingerprints. But the difference between yourself and me and many others out there is that we strive to always live outside our comfort zone and not Let the small little things beat us down or the small individuals beat us down. So, again, thanks for coming on the show. One of the things I like to focus on is a person’s origin story, from their earliest recollections, whatever they feel comfortable sharing. So, Noah, could you please do me a favor and share your earliest recollections to where you are today?
[00:03:22 – 00:07:05]
Yeah, absolutely. You know, it’s funny. My story is one that started very organically because I grew up poor in a rich neighborhood. And I know that’s a total cliche, but it’s totally true. I grew up in this little town called Kennebunkport, Maine, which is one of the wealthiest communities in New England. But my family was dirt poor. And I mean that literally because we lived at the bottom of a dirt road in a drafty, unfinished house that my parents ended up losing to foreclosure when I was just 15 years old. So from a very young age, I was painfully exposed to the gap, the chasm between the haves and the have nots. The haves is everyone else, the community. And the have nots was my family. So from a very young age, my earliest memories are that I wanted to get out of that life of poverty. I hated being poor because I saw that right down the street there’s great wealth and abundance. So I literally said, from the time I was a little kid, how the heck do I get from here to there? And of course, there was no Internet back then, all of the things that we have today. So I did the only thing I could think of, which is I went to the library and I read every book in the self help section. Just, I read over 300 books in the self help section. All the classics, Dale Carnegie, Napoleon Hill, Stephen Covey. And I just immerse myself in this traditional success literature. And fast forward many years later, I’d been reading these books. But as hard as I tried, as hard as I worked, I really couldn’t get them to work. And so at the age of 25, I’d been working so hard and spending so much time, money and effort, and I really wasn’t successful. So I decided to commit suicide, as you mentioned in your introduction. And so I decided to take my own life. Now, at the very last moment, my life was spared, but I didn’t know why. And I said, I’ve got to find. What am I doing here on this planet? What is my purpose on the earth? And I didn’t know how to answer that question. So I went back to the library and this Time, I read every book in the spiritual section. I read over 200 books in the spiritual section. And fast forward five years after that, in 1997, I had these epiphanies when I realized exactly what was missing in all of those books that I’d spent so many years studying. And I realized that no one was talking about it. And I realized that this, in fact, was the missing piece in traditional success literature. And I realized that this was my life’s work. So I decided to write my very first book. It was entitled Permission to Succeed. And it was subsequently published by the Chicken Soup for the Soul publisher. And now, all these years later, I am now the only author in history to have works published by Hay House, HarperCollins, Simon & Schuster, Mindvalley, Nightingale, Conant, and the Chicken Soup for the sole publisher. No one else in history has ever done that. Not Tony Robbins, not Wayne Dyer, not Zig Ziglar, nobody. Just little old me. So I have had that as an accomplishment. And most importantly, we’ve helped our clients, as you mentioned, everyone from entrepreneurs to athletes to celebrities to real estate professionals, health professionals, chiropractors, and more, to add over $3 billion collectively. That means we’ve helped our clients add multiple six figures, seven figures, and yes, even eight figures and more using my method. So that’s how it all started, and that’s why I’m here.
[00:07:05 – 00:08:25]
Wow. You. You talked about, you know, going from the self help section to the spiritual section and reading all these different books. And that’s one thing I know I’ve only got one book. Nothing like, like you’ve accomplished. I wrote a book during the pandemic and published it. But I have stuff in there about, you know, you talk about self help, I talk about the origin, I talk about spirituality, I talk about. I get into goal setting, I get into budgeting. It’s just basically. Well, it’s a book. It’s. It’s called Give a Heck how to Live Life on Purpose, not by Accident. So I put in there what I did in order to live a purposeful intent for life. And I, I put, I wrote a word down here. Elevate your whole passage of time, through being 15 to 25 to where you are today, to being right in your first. You’re always elevating, you’re always on the climb. Has this been something that you’ve seen in, like, you grew up in this community where you lived in a. In a poor home, it got repossessed or whatever word you want to do, you know, foreclosed. Did you have anybody in your life that you looked up to? And I’m not talking about people in books, but did you have anybody that encouraged you through this journey, that you were always there, were. There were a rock for you that helped you through this circumstances?
[00:08:26 – 00:09:37]
When I was younger, my mother really fought for me to, you know, go and be greater than our circumstance. She really fought for me. At one time, I decided to be a professional ballet dancer. And the reason I got into dance is because I. When I was young, I couldn’t walk. My. My hips and my legs didn’t work properly, so I had to wear braces, like Forrest Gump, if you remember that movie Forrest Gump. And he had those braces on. Well, that’s what I did. And so at the age of seven, my pediatrician suggested to my parents that I start taking dance lessons, which I did. And then I decided, because I enjoyed it, I became a professional ballet dancer at the age of 18. And so from a young age, my mother was always very supportive of my dreams, even though she wanted me to be a doctor or a lawyer. But she said, well, you know what? You can always be a doctor, you can always be a lawyer, but you can’t always be a ballet dancer. So, you know, she encouraged me to follow my dreams, and that’s something I’m very grateful for.
[00:09:38 – 00:11:11]
That is amazing. That was another question I was going to ask you, but it ties into this. Your mom was your driving factor to do something that I find is just amazing. So I was a single. They’re all adults now, but I was. My kids grew up as me, being a single parent of them, of five kids, four daughters and a son, and going to all. My one daughter, unfortunately had a very terrible accident right after she graduated. She was supposed to go try. Try out for the summer at the Winnipeg Ballet, because I live in Canada, and she got injured, and unfortunately, her dream was gone. But I used to absolutely love that. I used to be called the dad’s dad because I was a guy taking them, trying to do their hair, until I started, you know, hiring other people at the dance studio to do their makeup and hair because I’m a dude. Like, I’m just being honest with you, but I. I love dance. I got into watching all the dance shows with my kids and just really realizing how much had helped. And the reason I bring this up, people listening or watching dancing, for any young person or even older person, it gives you. It creates positive endorphins in you. It’s good for your health, not just physically My daughter, my one daughter that stuck all the way from being like little take to really good in ballet and other dances. She, her mental capacity and ability to step outside her comfort zone was great, greater than other kids. Did you find that dance did that for you, that it gave you a sense of belonging, purpose and drive?
[00:11:13 – 00:13:28]
Well, ballet specifically gave me a great education and prepared me for my life as an entrepreneur. And the reason for that is the life of a ballet dancer is about three things. Pain, pain and pain. So that’s what an entrepreneur’s journey is many times is a lot of pain and a lot of rejection. You know, this is something I talk to my clients about all the time. I have a program called the 12 Week Breakthrough because as you mentioned, I’m known around the world for helping people make more in just 12 weeks than they did in the previous 12 months while actually winning their lives back. And one of the things that I tell my clients in, you know, my 12 week breakthrough program or one on one clients is, you know, I’ve been doing this for over three decades, you know, 30 years now, in fact, it’s really over four decades because I started in the 90s, so I went to the 90s, the aughts, the tens, and now here we are in the 20s, so that’s over a four, four decades that I’ve been doing this. And in that time I’ve literally launched hundreds of courses, products, things like that. And 8 out of 10 things that I’ve launched have failed. You know, if you look at all of the literally hundreds of things, books, courses, online and offline and everything like that, 8 out of 10 things that I’ve tried over the years have failed. But with just two out of ten that have worked, that’s still pretty good, you know what I’m saying? So the point is, most people give up after their first try. Oh, I tried one. Ah, that didn’t work. Forget it. It said I’ll never work. Yeah, well, no, that’s not how it works. It’s very, very rare that you get it right on the first try. I sure didn’t. And so anyway, that’s one of the things that I help my coaching clients with, is to understand, yeah, if you’re taking the road of an entrepreneur, there’s a lot of rejection and there’s a lot of failure. But that doesn’t mean that you’re a failure. It means that you take what you learned from that experience, which didn’t work out the way you wanted, and you say, okay, how can we make it better the next time.
[00:13:28 – 00:15:20]
Yeah, that’s. What a great answer. Because I look at all the times that I failed. Like you talk about 8 out of 10 and people have to just, you know, if you’re, if you are a reader and you talked a lot about Napoleon Hill and you talked about so many great authors where I’ve read their books, books as well, reading Colonel Sanders story, go look what that gentleman did at 67 years of age. Approaching 1100 different people trying to get financing. Right. So, you know, I get people like because I coach business coach and as well to different businesses around where I live in Edmonton in Canada. And you know, you hear the same thing. I’ve got the perfect thing, it’s going to work the first time. And you know, and you try not to be that person that’s a downer for them to let them know that hey, maybe you’re a miracle worker and you can get it done once. Right? That’s going to be amazing. But I try to also set them up. Not up for failure, but up set them up for. Maybe it needs some tweaking, maybe it needs a little bit of fine tuning. It’s great. You know, let’s try it out. Because I’d rather them try and then help them through the fail, the failure or the correction. Right. Then to tell them outright, you know what, 98 times out of 100, 8 out of 10, whatever, you’re going to have to reset your course and redefine what you’re doing and actually be aware what your mistakes are. What have you, what’s been your experience when you’re dealing with people and doing coaching? I know you have a, you have a big team, but yourself personally, how do you deal with that when you’re dealing with somebody that’s so energetic and they’re just ready to explode? Do you have a specific process you help them through to calm that down and keep them centered on their goals?
[00:15:21 – 00:19:43]
Oh, yes, absolutely. And by the way, I don’t have a big team. I have a very lean team. I believe in the lean machine. It’s just really nice because I never really dreamed of having a huge company, you know, with hundreds of employees. That wasn’t my dream. I know that’s many people’s dream, but that’s not mine. I prefer what I like to call a seven figure lifestyle business. And what I mean by that is it really, when I help people, when I coach them, they really want what I have. And that really comes down to three main elements, and that is money, meaning and freedom. So if you think about it, you can have lots of money, but you maybe don’t have the meaning, that fulfillment that we all are seeking in life. And also you might not have the freedom that you really want. Right? There’s a lot of miserable millionaires out there. All right, so you know, one of the, that’s why we call it the golden triangle. That seven figure lifestyle, business, money, meaning and freedom. Those are the three corners of that golden triangle. So I’ll give you an example. Like, you know, in my 12 week breakthrough coaching program, it’s a 12 week group coaching with me. And by the way, people can learn more about that@breakthroughwithnoah.com it’s easy to remember. I’m known as the breakthrough coach. So just go to breakthroughwithnoah.com and you can actually schedule a 15 minute breakthrough consultation with me or one of my coaches at breakthrough with Noah.com. easy to remember. Anyway, so one of my clients, her name is Tamisa, she is a business owner, entrepreneur in Arizona. Now she is a, or was a self described seminar junkie. That’s what she called herself when she first joined me. She was a seminar junkie, meaning, and I’m sure people listening to this program probably know someone like that, or maybe you’re like that is you’re going to all these different seminars, whether it’s online or whether it’s live. You’re just, you know, running around all these different gurus and trying to, you know, find the answer, trying to find the solution. And that’s fine. Nothing wrong with that. But the problem for her was that she’d been a seminar junkie for a long time and she was doing good in her business, doing well. But she couldn’t break through that income ceiling. She’d hit a certain place in her business and couldn’t break through, you know, no matter how hard she worked, no matter how many seminars she went to. So a friend actually referred her to me and she joined my 12 week breakthrough program. Well, as a result of joining my program, she tripled her investment in just two weeks. She tripled in two weeks. We hadn’t even gotten to the money part yet. And so that’s how powerful this is when we put these systems in place. So what I teach that’s different from what a lot of people do is I teach about system driven success versus personality driven success. See, when you look at the gurus out there, they are, it’s called, or I call it personality driven success. That means it’s dependent on their personality. Well, my Question is, well, what if you don’t have that personality? See, I don’t. I’m. I’m actually a very introverted, quiet, shy person. You know, I’m not one of those that’s going to be out there saying, hey, look at me, look at how cool I am. Look at my yacht, look at my helicopter. Aren’t I just great? That’s what they do, but that’s not me. And so what I do that’s different is I say that’s great for them, but have they helped anyone else make any money or is it all about how much money they’ve made? See, that’s where it gets weird and people forget that. They just forget. It’s like, well, that’s great that that guy’s got all this money, but has he helped anyone else? So that’s why when you go to my website, you go to Noah St. John.com or you go to breakthroughwithnoah.com you’ll see that I’d rather brag about my clients than me. Yes, I’ve done well, I’m doing fine, but who cares? It’s not about me. It’s about have I helped hundreds and hundreds of other people to reach their dreams. And the answer to that is yes. And that’s what you could see on our website. So the point is, that’s the difference between system driven success, which is what I do, versus personality driven success.
[00:19:44 – 00:22:18]
I love that. That is such a great explanation. Those listening or watching on YouTube, there is a difference. But to define it as simplistic, it wasn’t that. It isn’t that hard to grasp system versus personality. And when I think about all the things that I’ve experienced through conferences. You talked about that young girl. I’ve been to hundreds of conferences over my lifetime. Some of them I spoke at, some of them it was a captive conference. I needed to be there because of my finance planning industry. And you know, really, at the end of the day, how many people leave these conferences that actually ever look at their notes again or who actually take notes or who actually practice any of it? They get caught up in that energy and that excitement and next. I know so many people like that. No, I really appreciate you bringing that up. But yes, system driven, that’s the same thing I have to do in my finance practice. When I got into this industry and started my brokerage coming up on 23 years now, I had to create a system because everybody was talking transactional, everybody was all about. It wasn’t relationship driven. So the personality thing has to kind of come in there when it, depending on what it is for me, it has to come in. I have to have a compassionate heart, empathy and, and I’m just like you. I’m extremely introverted. People say we don’t believe that. And you know, we’ve heard you on stage or we’ve read. We’ve. We’ve read or we’ve listened to your podcast. Well, you know what? I’m willing to be temporarily inconvenienced, to be lazy in lifestyle later, and then people look at me. What? Yeah, I’m willing to be, you know, temporarily inconvenienced and get out of my comfort zone to help people so that I can have that relaxed attitude. More people want to come to me personality driven, wise. But do I have a system in place to make my, my business successful? Do I have a system that I’m taking them through so I’m not just loosey goosey like my dad would always say growing up, you know, that’s just loosey goosey. You got to take things more serious. I was blessed to be raised by an entrepreneur family though, right. So I really appreciate that. So some of what you talked about, you did bring up the seven. Seven figure issue, right? So I really want to talk about your new book. So what inspired you to write the Seven Figure Expert? Like what? Was there something at specific? Was it a person you run into? Was it a group of people? Or did you wake up at night sometimes and have that light bulb moment and go, I got to do this?
[00:22:19 – 00:26:27]
Well, as you can see behind me, I’ve written 25 books. You know, as I mentioned, you know, being the only author to have works published by all those different publishers. And this was a couple of years ago now and I realized that I had not written a book on how to make money, even though I felt my clients make $3 billion. And so I was like, huh, that’s funny. I guess I forgot because I was so busy doing it. I forgot, of course, to write a book about it anyway, so that’s why I actually decided to write this. Here’s the book, by the way. It is called the Seven Figure Expert, as you mentioned, your ultimate guide to a life of more impact, influence and financial freedom. And by the way, all of your listeners, your audience can get a free copy of this book. All you have to do is go to seven figure expertbook.com it’s easy to remember seven figure expertbook.com and just cover shipping. So the book is free. I’ve covered the cost of the book, of course you can get on Amazon or anywhere books are sold as well, but you’ll pay money. Why not get it free? Anyway, so I realized I really needed to put it out in a book because this is of course, what I’ve been coaching people on for many, many years now, you know. And I said, well, why don’t we put it out in book form, that way everybody can follow along. And then of course, the people that want to get my personal help, they can join my 12 week breakthrough program or they can join, you know, get one on one coaching with me or, or what have you. So I’ll actually, I’ll give you another great example from one of my clients who, who use. I love that this, you know, my, my framework, my formula. So I was talking with one of my clients, his name’s Charles, and I asked him a question that I asked all of my clients, whether it’s one on one or in my 12 week breakthrough program. And I said, how much do you think it’s going to cost you, Charles? I asked him, how much do you think it’s going to cost you if we don’t put this in place for you? In other words, if we don’t put this in place, if you don’t take this action, what do you think it’s going to cost you? And now without batting an eye, he said, a million dollars. He said, noah, I’m easily going to lose out on a million dollars if I don’t do the things that you teach. And I said, well, first of all, Charles, it’s very common. I talk to people every day who tell me the same thing, hey, Noah, you know, if I don’t put this in place, it’s easily going to cost me a half a million, a million, 2 million or more, you know, just in the next 12 months, right? And remember, that compounds year over year if you don’t put these systems in place. So it’s not just one year, it’s forever. So I said, that’s point number one. Point number two is, I tell you what, I said to him, why don’t you just give me 10% of that million and I’ll find you a million dollars in the next 12 months. In other words, if you give me $1 and I give you $10 back, is that a good deal? He goes, yeah, that’s a good deal. So he decided to do that. He literally decided to hire me on the spot and paid me 100k. That’s 10% of a million, right? That’s Why? I love working with high achievers, right? Because they make decisions quickly and firmly. They don’t dilly dally, don’t mess around, don’t say, oh, I got to think, talk to my spouse, whatever. He just said, let’s do it. So I coached him one on one for a year, walked him through my process, my formula. We installed the systems in his business and in his life. And as it turns out, I didn’t find him an additional million dollars in the next 12 months. Instead, I found him 1.8 million in just 10 months. So he gave me a dollar, I gave him $18 back. Is that a good deal? No, that’s a great deal. And he actually sent me an email. He said, hey, Noah, guess what? I’m on a seven week vacation with my wife. He said, this is a dream I’ve had for the last 20 years. He said, I’ve always wanted to buy an RV and drive across the country, see the country with my wife, but I never had the time or the money before. He said, now, because of coaching with you, now I’ve got more time and I’ve got more money than I’ve ever had before. So we’re taking a seven week vacation. And he literally said, thank you, Noah, for changing my life. So that’s how powerful these systems are.
[00:26:28 – 00:29:02]
And your systems, like you said, you all of a sudden realize you hadn’t written a book about how to make money, right? But your processes lead up to that. It’s, it’s like that you look, in life, I always tell people that you got to start somewhere, you got to take a little baby steps. You got to, you know, you’re so used to being camped in your life and everything’s flat and you’ve forgotten how to climb. Or maybe you’ve never climbed your system. And when processes you talk about in your books takes you to step one, step two, step three, and you’re just constantly on the climb. And that’s exciting. And on top of all of that, though, if they’re blessed and lucky to have you as their coach, that’s just, that’s a powerful formula. Like whether it took you 40 years, 30 years, whatever. Again, congratulations. I excites me when I talk to entrepreneurs that are always on the climb. And you’re not perfect. Nobody is. You have your moments. But to help a man go on his dream vacation for seven weeks and give him that confidence and to attract people that make conscious, quick decisions is an art, too. Yes, I found that myself. I get people that, you know, I’M dealing with clients that want to give me a half million or million or whatever to invest and help them, and they just, it’s all transactional. They really don’t understand things. And I’m trying to coach them that, you know what, we need to get this right up here. We need to work through. We have to go through this process I’ve developed. It’s going to help you goal set, it’s going to help you feel more confident, and we’re going to teach you how to budget. Well, I have this amount of money. What do I need to budget for? How much are you throwing away? How much could you be using to pay a coach, another coach? Continue on coaching with me. Maybe you can give more. Well, one of your goals is giving more to charity. But you said you don’t do a lot. Yeah. You have all this money. I think maybe if you budget, you’d be more confident of saving for retirement. Well, you have lots of money. You’re going to retire. Great. Can you approve it? Is it black and white? Right. So I like how the fact that you take people through a system, I take people through it. Obviously, there’s commonalities and there’s. There’s things that aren’t similar at all, but I like the fact that you take that. I have to. I keep on getting better too, Noah. As I grow, I keep on picking up new books and, you know, they’re gonna. Chuck, let this. I don’t know if you ever heard this. I’m the number one fan of my show. You know why? Can you guess why I pick?
[00:29:02 – 00:29:03]
No, I get to pick.
[00:29:03 – 00:29:24]
I get to pick the people that come on that are going to educate me. First and foremost, I get to direct the conversation flow. It sounds kind of selfish, but guess what? I’ve built a tribe of people over these last 20 some years. Last, you know, four and a half years, doing the podcast that, that think like me. Strange. Isn’t that strange?
[00:29:24 – 00:29:24]
All right.
[00:29:24 – 00:29:54]
People that wanna, maybe they’re stuck, but they want to climb, they want to grow. Right? So this is, this is fantastic. I really appreciate that. When you wrote that book on, you know, doing things in 12 weeks and they haven’t done in 12 months, were you applying that process prior or was it something as you developed a book that you looked at all the things that you were doing in your life and going, ha, this is my success pattern. I need to get this into a book.
[00:29:55 – 00:30:09]
Well, I created what I call the power habits system over, you know, 30 years ago. And that is. And you know, people can find out about that in this book called Power Habits. I promise I won’t hold up all 25 books.
[00:30:09 – 00:30:31]
But anyway, for those, for those that are just cutting off for a sec, those people that are listening and not watching on YouTube, that’s okay. We’ll make sure that in the show notes, we put the links in and as much information as you can. So if you’re listening and driving, just don’t pull over. Just keep on driving. Enjoy this. Enjoy the show. Exactly.
[00:30:31 – 00:33:46]
Anyway, so I created this system called the Power Habit System, which the full name of it is the Power Habits of Unconsciously Successful People. Now, that’s a mouthful, but it’s actually very simple. What I realized many years ago, 30 years ago, is that highly successful people, the people we all look up to, the 1 percenters, are doing things unconsciously that they don’t even know they’re doing, number one, and therefore, number two, they can’t teach it to us. So what every other habits training does. And you know, there’s tons of habits training out there, a lot of people are into habits, and that’s great. But what they’re teaching is the conscious habits. Hey, if you want to reach your goals, you know, set your goals and think positive and, you know, say statements and visualize it and da, da, da, and all that stuff, nothing wrong with that. Hey, that’s all great. There’s only one huge, enormous problem, and that is the iceberg principle. The iceberg principle states that we humans are like an iceberg, right? So about 5% is visible above the surface. Well, that’s your conscious mind, right? Your conscious thoughts, behaviors, and actions. However, the vast 95% is in the subconscious. That means you don’t have a choice about it because you’re not even aware that you’re doing it. So one of the things that I always ask my audience members as a keynote speaker, I get to do keynote presentations for teams, organizations, companies all around the country, around the world. And one of the things I’ll ask my audience members is I’ll show them the iceberg principle. And then I’ll say, all right, so imagine you’re going into battle and you have five guys fighting 95 guys. Who do you think is going to win the 95, but only every time. So if you’re fine with always failing, if you’re fine with sabotaging yourself, if you’re fine with keeping yourself stuck, then keep doing what you’re doing. If you’d rather try something else, if you’d rather have a Different result. Then maybe you should try these power habits that I created 30 years ago. I’ll give you another perfect example of this. So I was speaking at a seminar in Los Angeles for about a thousand entrepreneurs. These are high achievers. Seven eight figure company CEOs, entrepreneurs, business owners. I just finished speaking and I was walking off the stage, a man came up to me and he said to me, he practically grabbed me by the lapels and he said, noah, I want to hire you as my coach. You are the coach I’ve been looking for. Now, I didn’t know this man from Adam. Ironically, his name was Adam. True story. You could see his video and many others on my website. But anyway, I said, okay, well, what’s going on? He goes, well, Noah, I own this company, and we got to seven figures in revenue really fast. But do you know what? We have been stuck at the same level for the past four years. Four years we’ve had zero growth. And he said, I have spent so much money. I spent all this money on marketing and sales and all the gurus. And he named every guru out there, and he said, we can’t break through that income ceiling. And he said, as soon as I heard you speak about head trash and power habits and your foot on the brake and everything you just said, he said, I knew you were the coach I’ve been looking for. So he literally decided to hire me on the spot.
[00:33:46 – 00:33:47]
Right?
[00:33:47 – 00:35:00]
Another great example of a high achiever. Right? Make decisions quickly and firmly. Let’s go. So I coached him and his executive team for 18 months. And in that 18 months, we were able to get his company that had been stuck at four, at seven figures for the previous four years to over 20 million in sales in just 18 months. Most companies are thrilled with a 10% increase in a year or two. We got them 600% in 18 months. That’s what we like to call hockey stick growth. Everybody in Canada loves that phrase because here you are, here you’re going along kind of flat. And then all of a sudden, we put in my power habit system, and whoop, you get the hockey stick. All right, so that is how powerful this is. And the great example, the reason I’m sharing that story, that example is because 90% of the work that we did was on his inner game, on the things he couldn’t see. Not the outer game. That’s what he got. The outer game got him to seven figures. That’s great. Nothing wrong with it. But because no one had shown him the inner game like I teach, he Was stuck. So it’s only after installing my power habit system that he was able to scale get that hockey stick growth and that’s how powerful this is.
[00:35:01 – 00:36:02]
Oh, sounds absolutely amazing. I was excited just looking at your website. You referenced it a few times. People, check out Noah’s website again. It’ll be in the show notes. What an amazing site. Actually, it’s very well put together. I was, yeah, I went through it and I was like, I like this. But that’s another thing as a side note, people, if you have a crappy website, it reflects on you and we’ll just leave it at that. Put the effort in. Why market yourself and not market the best version of you? Because people look at the facade and if they don’t like the facade, they’re never going to know the greatness. That’s you. Right? So one of the things, another thing I like to talk about is the impact of the hidden habits and that head trash like you talked about the habits. But I want to get more into this. In your books and coaching programs, part of me, you talk about unconscious habits of highly successful people and what they go through. But can you get more into the head trash and why it’s the number one reason people feel stuck.
[00:36:02 – 00:39:08]
Absolutely. So for everyone listening to this program, I want you to think about your goals, okay? Now why is this so important? And why is this where we start, by the way? This is where we start with all of my clients. Whether it’s one on one or in my 12 week breakthrough program, we always start with what do you want? Because it’s idiotic for someone to come in here and say, okay, now this is what you should want. And you’re like, well, who are you? Why should you tell me what I should want? I don’t even know what I want half the time. Right? So that’s the point. So of course we have a process because a lot of people don’t know what they want. They don’t know. They’re like, well, I don’t know. Okay, well we got to start there. So you’ve heard this probably a million times, right? Everybody’s saying you’ve heard that a million times. Okay. And the thing is though, that’s actually half right. It’s half right because we humans are goal oriented organisms. We’re always thinking about, we’re constantly thinking about what do we want, right? Whether it’s a new job, a new car, a new house, or a ham sandwich for lunch, we’re always thinking about what do we want. So the problem Is that’s only half the story. So the other half is what I teach that nobody else talks about. And that is what happens after you set a goal. What happens after you set the goal. So here’s a great example. Many, many entrepreneurs come to me and they say, hey, Noah, I want to go from 10,000amonth to 100,000amonth. I want a 10X. Great. It’s a great goal. Nothing wrong with that. Sounds great, but here’s the problem. They say, well, no, I want to go from 10k to 100k a month. I probably can’t do it. I’m too busy. You know, I don’t have the time. I don’t have the money. I can’t afford it. You know, I’m just. I’m just, you know, making enough to get by here. But I’ve been stuck here for a long time. And, you know, I’ve tried all these things before. I tried all these different coaches on all these seminars. I’ll say the same thing. What makes this any different? You know, blah, blah, blah, blah, blah. So do you see what they’re doing? They’re instantly saying why it won’t work. Here’s why it won’t work. Well, guess what? If you’re telling yourself, I want this, but I probably can’t do it, you’re going to make yourself right. You’re literally going to make yourself right. We humans have an infinite capacity to make ourselves right. So this is one area of your life, friends. I mean, this is what I tell everybody. My coaching clients, my, you know, audiences in my keynote speeches. This is one instance where you don’t want to be right. You don’t want to be right. That says, I can’t do it, because why? Because that is your head trash. And that is, in fact, the very thing that’s keeping you stuck right now. So, yes, I’ve written 25 books on this one subject, how to take out the trash that’s in your head, the trash that’s keeping you stuck. Because once we get that trash out, just like Adam, like Bill, like Charles, you know, all these examples that I’ve given you already and hundreds and hundreds more, that’s when we get the hockey stick growth. So that’s how powerful your head trash is. It’s keeping you stuck. And that’s why we have to get rid of it.
[00:39:08 – 00:39:34]
Oh, yeah, head trash is. Sorry. Sorry for the listeners and viewers, it’s allergy season here. A little bit of a cough going on. What did. So we look at the head trash And I’ve. We’ve all had that challenge, obviously, that head trash or those self defeating voices. Some people call it the little B voice. And you know, there’s so many different ways.
[00:39:34 – 00:39:35]
Yep.
[00:39:35 – 00:40:10]
How much, I don’t know if you’ve had this asked before, but how many associates, how much do our associations affect that head trash? And when I talk associations, people automatically think of people. I’m talking about what they read, listen to, who they associate with, what garbage they let into their mind. Because that head trash continues. It’s like a perpetual motion motor. If they’re having issues at home and their career at their business, how much is associations do you feel is. Is. Is continuing that head trash or caused. And continue to cause it for people?
[00:40:12 – 00:42:32]
It’s a huge important thing to talk about. So I’m sure most of the people listening to this program have heard the phrase that you are the average of the five people you spend the most time with. And that really is pretty accurate, right? So that’s one of the reasons that I shared my story. Right? So earlier I talked about the fact that I grew up poor in a rich neighborhood. So I was painfully exposed to that chasm between the haves and the have nots. Right. My family was the have nots. And so, but I got to see that there are haves, there are people that have lots of money, they’re wealthy. And I’m like, well, what the heck, you know, I mean, my parents work really hard. How come they don’t have tons of money? That’s what I realized. Hard work has very little, if anything to do with it. There’s, you know, and then I said, well, my parents are really smart, they’re very intelligent. Then I realized, well, that doesn’t have anything to do with it. Right. We all know a lot of dumb rich people. It’s like, wow, how’d that happen? How that. Why the heck is this idiot rich and I’m not? And so the point is, that’s when I, you know, after years and years and years and years of study and realizing that it wasn’t what everyone else was talking about, that’s why I had to write all these books. I wrote all these books for me because I’m like, well, nobody else talked about this, so well, gosh darn it, I gotta talk about it. And then of course, you know, thousands and thousands of people around the world, you know, also relate to my books and say, yeah, Noah. And I’ve had it said to me so many times over the last 30 years. It’s thank you for explaining my whole life. Thank you. And then people say to me, how’d you get my diary? How do you know so much about me? I’m like, well, I lived it, you know, so believe me, I know. And so yeah, it’s a very important thing. And that by the way, that’s one of the reasons why when people join my 12 week breakthrough or one on one coaching with me, one of the things we do is we leverage that, we leverage that and we literally up level the people that they’re with, you know, their support system because of what I said, that you’re the, you’re the average of those five people. So you know what if you’re, if you’re stuck, if you’re not reaching the level of success you want, you might need to up level your relationships.
[00:42:32 – 00:44:14]
No, absolutely. I like all the little intricate things you talk about as you go through the coaching process and you work with people. We learn so much about those little things behind the scenes that nobody’s talking about, which they should be shouting from the roof. So you need to worry about these little things because otherwise you’re going to self sabotage yourself or you’re going to allow other people to self sabotage. You can’t even blame them. It’s being stuck in that rut, that value despair that frustrates me. For so many people, I see the greatness in them. They, I see the fact that they’re more intelligent than, than the next person. But yet my, the most successful people aren’t the most intelligent. They’re the people that practice what I was coached on and taught years ago, abc action, belief, consistency. They’re taking action, they, and they’re willing to trip, get a boo boo, put a band aid on, right. They’re working on increasing their belief system and they’re consistent. And I always tell them, I said that’s the difference between somebody super intelligent and somebody that’s just motivated and action orientated. They can be average intelligence, but they’re developing critical thinking thoughts and processes to deal with people and all along the way it’s growing them and that’s not a bad thing. So I have little systems I teach too, which my listeners are familiar. We’ve talked about it before, obviously, but it’s a combination of me wanting to grow. So good for you. I like you mending the fact, hey, I did this for me. And then it serves others because it’s okay to be selfish about ourselves. It really is. Right, because how can we serve others if we’re not the Best version of ourselves.
[00:44:15 – 00:44:16]
So true.
[00:44:16 – 00:46:10]
Right? And I’m so tired of this. I don’t know about you, because I know we gotta wrap up the show soon. Here’s how many people say, when’s enough enough? Never till I tell you I take my last breath. I’m gonna work on development of me because. Why would you do that? Because it’s. It’s like a fuel. Right? Your brain doesn’t know the difference between the truth and a lie. It constantly needs new input. I just can’t fathom. I look back at being camped in life, and I looked at the different valleys of despair I went through, and every time I wasn’t camped, and I was always driven. Guess what? It’s the obvious answer. Life’s better, right? But you need to work on it. You need to work on your relationship skills. You need to work on what you ingest in your brain and listen to. And number one, like Noah talked about, who you. Who you hanging out with? Who’s your top five? Right? I don’t even have a top five anymore. I’ve narrowed it down. I got tons of acquaintances, but I had to find a definition between acquaintances. Friends, energy vampires, the list goes on. Right. So I appreciate your time. We’re going to wrap up here. I hope someday I could have you on again. There’s so much stuff that I’d love to. I love to get. Just didn’t get to. You’re such a fabulous guest. I really appreciate you investing the time in me. And great storyteller. I don’t know if people tell you that, but you are. You’re really good at sharing your thoughts. Your. Those. Those are listening. Go watch on YouTube. His energy, his smile is just. It’s infectious. I can’t help but smile and feel good about myself. So that’s the first. That’s the best person to have on my show. Somebody with knowledge, energy, excitement, enthusiasm. The list goes on. Right. Anyway, I won’t. I’ll get off my soapbox. I just like. I like recognizing those. Those special individuals. And I can consider you one, so.
[00:46:10 – 00:46:11]
Oh, thank you.
[00:46:12 – 00:46:14]
So you’re welcome.
[00:46:14 – 00:46:15]
So couple.
[00:46:15 – 00:46:25]
Couple last things before we. We end the show. What’s one action listeners can take today to start building momentum toward what they want to achieve?
[00:46:27 – 00:47:45]
Yeah, absolutely. So I. It’s what I already mentioned. I’ll just reiterate. So number one is understand what your goals are. Number two, understand what you’re saying to yourself about your ability to actually achieve that goal. So using my example, hey, Noah, I want to go from 10k to 100k a month. But I don’t think I can do it. Okay, well why can’t you do it? Well, I don’t have the time. I have the money. I can’t afford it. I don’t know who to talk to. I don’t know who I can trust. Whatever. Right, so list all those. And then every single day you just take one action. Just take one action so that you make that, those excuses. That head trash. Not true, right? Oh, I don’t have the time. That’s not true. Of course you have time. You have the same 24 hours as me. Bill Gates, Mark Cuban, Warren Buffett, we all have the same 24 hours. So it’s not true that you don’t have the time. What you haven’t done is you haven’t made it a priority yet. That’s what happens. We don’t live with our time. We live with our priorities. Okay, so that’s just one simple example. So anyway, that’s where I would start right now. That’s something everyone can do right now, today. And then of course, make sure you go to breakthroughwithnoa.com to book that breakthrough consultation. And also seven figure expertbook. Com, go and grab the book. That’s a great way to get started right now, today. And then we can get you on your path very, very, very quickly.
[00:47:46 – 00:48:28]
Yes, you certainly can. So thank you for that precise answer. I usually ask people what would they give listeners for one last final comment about giving a hack, but you’ve answered that. So at the end of the day, most people don’t realize giving a hac, giving a heck about you, living intentfully, working for a purposeful existence. It doesn’t mean you’re going to be completely bulletproof, but you’re going to, you’re going to live a life where you know how to literally check yourself in and check yourself out when you need to and still live a balanced value based system based on core values. I wanted to get into that too, but we’ll have to do that in another.
[00:48:28 – 00:48:30]
I’ll have to come back. Let’s, let’s do it again.
[00:48:30 – 00:48:40]
Oh, dude, you are so refreshing. I really appreciate it. So before we end, is there any last final things you want to say before I wrap up the show?
[00:48:41 – 00:49:08]
No, I’ve given lots of different resources. Please go check it out. Go to the website. There’s free resources, there’s different coaching courses, things that we can help you. But the number one thing is make sure you get the support you need. So that you can reach your goals up to 10 times faster and easier, and the support is there. We’ve been doing this for a long, long time. We’ve got more success stories than anyone in the industry. So come check it out and we’d love to help you as well.
[00:49:09 – 00:50:06]
Fantastic. Thanks so much. So those that are listening to the show that are new either watching or listening, go to give a Heck.com@ the top hit podcast. You’ll see a picture of Noah. There will be a complete detailed show notes as well as chapter summaries. And on top of that you can have the full unedited transcript to peruse because I do get reached out by people that like looking that stuff up and hey, I’m here to give a heck about everybody. So hopefully that helps. And please share this episode and subscribe to the show. Leave a review it helps the algorithms ensure that my show gets out to more people so more people can give a heck. So more people can live an intentful life. And Noah is a person that can help you do that. So again, thanks so much for being on Give a Heck Noah. I appreciate your time and sharing some of your experiences so that others too can learn. It is never too late to give a heck.